OpenSkillIndex← back to search
claude-codemarketing

Claude-skill-registry hook-writer

Write 20+ hooks for a given angle using proven hook types (greed, relevancy, emotions, demographics, cliffhangers). Use when you have an angle and need multiple hook variations to test, or when brainstorming attention-grabbing openers.

install
source · Clone the upstream repo
git clone https://github.com/majiayu000/claude-skill-registry
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/hook-writer" ~/.claude/skills/majiayu000-claude-skill-registry-hook-writer && rm -rf "$T"
manifest: skills/data/hook-writer/SKILL.md
tags
#content-creation#copywriting#marketing#headline-generation#social-media#persuasion
source content

Hook Writer

Generate hooks using five proven psychological trigger categories.

Process

Step 1: Understand Context

Confirm: angle/message, target avatar, platform (FB/TikTok/Native/YouTube), desired emotional response.

Step 2: Apply Hook Types

1. GREED HOOKS - Appeals to money/savings

  • "How I saved $847/month on [category]"
  • "They're giving away [valuable thing] free until [date]"
  • "This $12 [product] replaced my $200 [alternative]"

2. RELEVANCY HOOKS - Current events/timely

  • "New 2026 rule means [audience] can now [benefit]"
  • "After what happened this week, everyone is talking about..."
  • Seasonal/holiday tied

3. EMOTION HOOKS - Strong emotional response

  • "I broke down crying when I saw my [result]"
  • "The moment I realized I'd been [doing it wrong] for years"
  • Fear, joy, anger, hope, surprise

4. DEMOGRAPHIC HOOKS - Calls out audience directly

  • "I'm 52. Here are three ways [product] helped me [benefit]"
  • "Attention [city] residents: [message]"
  • "If you rent your home, you may have been unfairly [impacted]"

5. CLIFFHANGER HOOKS - Creates curiosity gap

  • "You get 1% off for every second it takes me to escape"
  • "After days of planning, we decided there's a legal way to rob a bank"
  • Incomplete story, unexpected premise

Step 3: Apply Headline Formulas

  • Question: "Do you [behavior]? Here's why [consequence]"
  • How-to: "How to [benefit] in [time] without [pain]"
  • Secret: "The [adjective] secret [industry] doesn't want you to know"
  • Warning: "Warning: [action] is actually [consequence]"
  • Proof: "I [did action] and [measurable result]"

Step 4: Format for Platform

Facebook/Instagram: Longer, text overlays, first 3 seconds critical TikTok: Short, punchy, pattern interrupt, native feeling Native: Headline + image, curiosity-driven, news-style YouTube: Can build slower, promise clear value

Step 5: Output Ranked Hooks

## HOOKS: [Angle Name]
Platform: [Target] | Avatar: [Customer]

### GREED HOOKS
1. [Hook] - Trigger: [Why it works]

### RELEVANCY HOOKS
5. [Hook] - Trigger: [Why it works]

### EMOTION HOOKS
9. [Hook] - Trigger: [Why it works]

### DEMOGRAPHIC HOOKS
13. [Hook] - Trigger: [Why it works]

### CLIFFHANGER HOOKS
17. [Hook] - Trigger: [Why it works]

### TOP 5 TO TEST FIRST
1. [Hook] - Reason

Text Formatting Tips (Jason K)

  • Camel case > ALL CAPS
  • Highlight key words
  • Strategic line breaks
  • Punctuation guides eyes

Source: LeadsIcon CreativeFlow, Jason K