Claude-skill-registry keyword-strategy
Use when researching, clustering, and prioritizing keywords for SEO roadmaps.
install
source · Clone the upstream repo
git clone https://github.com/majiayu000/claude-skill-registry
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/keyword-strategy" ~/.claude/skills/majiayu000-claude-skill-registry-keyword-strategy && rm -rf "$T"
manifest:
skills/data/keyword-strategy/SKILL.mdsource content
Keyword Strategy Playbook Skill
When to Use
- Planning quarterly SEO initiatives or briefing writers.
- Auditing existing keyword portfolios for gaps or cannibalization.
- Aligning organic strategy with launches or revenue themes.
Framework
- Search Intent Mapping – align keywords to persona questions and funnel stages.
- Data Sources – combine Search Console, keyword tools, intent data, and first-party conversion signals.
- Clustering & Scoring – group by topic, assign difficulty/opportunity/demand scores.
- Competitive Context – track SERP features, content freshness, and authority benchmarks.
- Action Plan – tie clusters to asset types, owners, and KPIs.
Templates
- Cluster sheet (keyword, intent, volume, KD, SERP notes, priority, owner).
- Opportunity heatmap for exec reviews.
- Experiment backlog linking cluster tests to hypotheses.
Tips
- Refresh clusters monthly for high-volatility topics.
- Pair with product/CS insights to uncover long-tail opportunities.
- Track cannibalization by monitoring internal links and ranking URLs.