Claude-skill-registry launch-plan

Create or update a product launch plan

install
source · Clone the upstream repo
git clone https://github.com/majiayu000/claude-skill-registry
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/majiayu000/claude-skill-registry "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/data/launch-plan" ~/.claude/skills/majiayu000-claude-skill-registry-launch-plan && rm -rf "$T"
manifest: skills/data/launch-plan/SKILL.md
source content

Document Intelligence

This skill supports three modes: Create, Update, and Find.

Mode Detection

SignalModeConfidence
"update", "revise", "modify" in inputUPDATE100%
File path provided (
@path/to/launch-plan.md
)
UPDATE100%
"create", "new", "draft" in inputCREATE100%
"find", "search", "list launch plans"FIND100%
"the launch plan", "our launch"UPDATE85%
Just product/feature nameCREATE60%

Threshold: ≥85% auto-proceed | 70-84% state assumption | <70% ask user

Mode Behaviors

CREATE: Generate complete new launch plan using template below.

UPDATE:

  1. Read existing launch plan (search if path not provided)
  2. Preserve unchanged sections exactly
  3. Update timeline, status, activities, owners
  4. Show diff summary: "Updated: [sections]. Unchanged: [sections]."
  5. Mark activity statuses (Not Started → In Progress → Complete)

FIND:

  1. Search paths below for launch plans
  2. Present results: product, launch date, status, path
  3. Ask: "Update one of these, or create new?"

Search Locations for Launch Plans

  • launch/
  • gtm/
  • releases/
  • docs/launch/

Create a complete Product Launch Plan for the specified product or feature.

V2V Phase

Phase 3: Strategic Commitments - Launch plans commit cross-functional resources to execution.

Prerequisites: GTM strategy approved, product roadmap committed Outputs used by: Phase 4 (coordinated execution across all functions)

Output Structure

Generate a comprehensive launch plan with the following sections:

1. Executive Summary

  • Product/feature being launched
  • Launch date
  • Key objectives
  • Critical success factors
  • Major risks

2. Launch Objectives & Success Criteria

ObjectiveMetricTargetTimeframe
Awareness[Metric][Target]Launch +30 days
Adoption[Metric][Target]Launch +60 days
Revenue[Metric][Target]Launch +90 days

3. Target Audience & Messaging

Primary Audience

  • Who they are
  • Why they care
  • Key message

Secondary Audience

  • Who they are
  • Why they care
  • Key message

4. Launch Timeline

T-8 Weeks (Preparation)

ActivityOwnerDue DateStatus
[Activity][Owner][Date]Not Started

T-4 Weeks (Pre-Launch)

ActivityOwnerDue DateStatus
[Activity][Owner][Date]Not Started

T-1 Week (Final Prep)

ActivityOwnerDue DateStatus
[Activity][Owner][Date]Not Started

Launch Day

ActivityOwnerTimeStatus
[Activity][Owner][Time]Not Started

Post-Launch (Week 1-4)

ActivityOwnerTimingStatus
[Activity][Owner][Timing]Not Started

5. Cross-Functional Responsibilities (RACI)

ActivityProductEngineeringMarketingSalesSupportCS
[Activity]R/A/C/IR/A/C/IR/A/C/IR/A/C/IR/A/C/IR/A/C/I

6. Marketing Activities & Campaigns

CampaignChannelAudienceTimingOwnerBudget
[Campaign][Channel][Audience][When][Owner]$X

7. Sales Enablement Activities

DeliverablePurposeOwnerDue Date
Sales deckProspect presentations[Owner][Date]
Demo scriptConsistent demos[Owner][Date]
Battle cardsCompetitive selling[Owner][Date]
FAQObjection handling[Owner][Date]

8. Customer Success Preparation

  • Onboarding materials ready
  • Training completed
  • Success metrics defined
  • Health scoring updated
  • Playbooks created

9. Support Readiness

  • Knowledge base updated
  • Support team trained
  • Escalation paths defined
  • FAQ published
  • Tier 1/2/3 coverage confirmed

10. Technical/Operations Readiness

  • Infrastructure scaled
  • Monitoring in place
  • Rollback plan ready
  • Performance tested
  • Security reviewed

11. Risk Mitigation Plan

RiskProbabilityImpactMitigationOwner
[Risk]High/Med/LowHigh/Med/Low[Plan][Owner]

12. Budget

CategoryAmountNotes
Marketing$X[Notes]
Events$X[Notes]
Enablement$X[Notes]
Total$X

13. Post-Launch Activities

ActivityTimingOwnerPurpose
Launch reviewL+1 week[Owner]Assess early results
Metrics reviewL+30 days[Owner]Track success criteria
RetrospectiveL+60 days[Owner]Capture learnings

Instructions

  1. Ask about launch date if not specified
  2. Reference any GTM or product documents provided via @file syntax
  3. Ensure all functions have clear responsibilities
  4. Include contingency plans
  5. Save as markdown file
  6. Offer to create presentation version using /present