Feature Flags with PostHog

Quick Guide: Use PostHog feature flags for gradual rollouts, A/B testing, and remote configuration. Client-side:

useFeatureFlagEnabled

hook. Server-side:

posthog-node

with local evaluation. Always pair

useFeatureFlagPayload

with

useFeatureFlagEnabled

for experiments. Handle the

undefined

loading state on every flag check.

<critical_requirements>

CRITICAL: Before Using This Skill

All code must follow project conventions in CLAUDE.md (kebab-case, named exports, import ordering,

import type

, named constants)

(You MUST always pair

useFeatureFlagPayload

useFeatureFlagEnabled

useFeatureFlagVariantKey

(You MUST use the feature flags secure API key (phs_*) for server-side local evaluation - personal API keys are deprecated for this use)

(You MUST handle the

undefined

(You MUST include flag owner and expiry date in flag metadata - flags without owners become orphaned debt)

(You MUST wrap flag usage in a single function when used in multiple places - prevents orphaned flag code on cleanup)

</critical_requirements>

Auto-detection: PostHog feature flags, useFeatureFlagEnabled, useFeatureFlagPayload, useFeatureFlagVariantKey, PostHogFeature, isFeatureEnabled, getFeatureFlag, gradual rollout, A/B test, experiment, multivariate flag

When to use:

• Gradual rollouts (deploy to 10% users, then 50%, then 100%)
• A/B testing with experiments (measure impact of changes)
• Kill switches (instantly disable features without deploy)
• Remote configuration (change behavior without code changes)
• Beta features opt-in (let users try new features)
• User targeting (show features to specific cohorts)

When NOT to use:

• Simple on/off switches that never change (use environment variables)
• Configuration that must be compile-time (use build flags)
• Secrets or sensitive data (use secret management)
• Features that should always be on (just ship the code)

Key patterns covered:

• Client-side flag evaluation with React hooks
• Server-side local evaluation for performance
• Boolean vs multivariate flags
• Gradual rollouts with percentage targeting
• A/B testing and experiments
• Payloads for remote configuration
• Local development overrides
• Flag cleanup and lifecycle management

Detailed Resources:

• examples/core.md - Boolean flags, multivariate flags, PostHogFeature component, payloads, experiments, rollouts, lifecycle management
• examples/server-side.md - Server-side evaluation, local evaluation setup, distributed environments
• examples/development.md - Local overrides, bootstrapping, onFeatureFlags callback
• reference.md - Decision frameworks and anti-patterns

Philosophy

Feature flags decouple deployment from release. You can ship code to production but control who sees it and when. This enables:

1. Safe releases - Roll out to 1% first, monitor, then expand
2. Fast rollback - Toggle off instantly without deploying
3. Data-driven decisions - A/B test to measure impact
4. Progressive delivery - Beta users first, then everyone

Core principles:

• Flags are temporary - plan for cleanup from day one
• Flags have owners - someone is responsible for each flag
• Simple flags are better - percentage rollouts over complex conditions
• Handle undefined - flags load asynchronously

When to use feature flags:

• Risky features that need gradual rollout
• Features requiring A/B testing for validation
• Features that may need instant rollback
• Beta programs with user opt-in

When NOT to use feature flags:

• Every feature (creates maintenance burden)
• Permanent configuration (use config files)
• Features that are ready for 100% release

Core Patterns

Pattern 1: Client-Side Boolean Flags

Use

useFeatureFlagEnabled

undefined

false

const isNewCheckout = useFeatureFlagEnabled(FLAG_NEW_CHECKOUT);

if (isNewCheckout === undefined) return <Skeleton />;   // Loading
if (isNewCheckout) return <NewCheckout />;               // Enabled
return <LegacyCheckout />;                               // Disabled

Store flag keys as named constants in

lib/feature-flags.ts

See examples/core.md for full good/bad examples.

Pattern 2: Multivariate Flags and Variants

Use

useFeatureFlagVariantKey

control

const variant = useFeatureFlagVariantKey(FLAG_PRICING_PAGE);
if (variant === undefined) return <Skeleton />;

switch (variant) {
  case VARIANT_SIMPLE: return <SimplePricing />;
  case VARIANT_DETAILED: return <DetailedPricing />;
  default: return <ControlPricing />;
}

See examples/core.md for full example.

Pattern 3: PostHogFeature Component

The

PostHogFeature

match={true}

match={VARIANT_KEY}

<PostHogFeature flag={FLAG_BETA} match={true} fallback={<Legacy />}>
  <NewFeature />
</PostHogFeature>

See examples/core.md for boolean and variant examples.

Pattern 4: Payloads for Remote Configuration

Use

useFeatureFlagPayload

useFeatureFlagEnabled

const isEnabled = useFeatureFlagEnabled(FLAG_BANNER); // Sends exposure event
const payload = useFeatureFlagPayload(FLAG_BANNER); // Gets config
const config = payload ?? DEFAULT_BANNER_CONFIG;

See examples/core.md for full good/bad examples.

Pattern 5: Server-Side Flag Evaluation

Use

posthog-node

phs_*

personalApiKey

phs_*

export const posthog = new PostHog(process.env.POSTHOG_API_KEY!, {
  host: process.env.POSTHOG_HOST || "https://us.i.posthog.com",
  personalApiKey: process.env.POSTHOG_FEATURE_FLAGS_KEY, // phs_* key
  featureFlagsPollingInterval: POSTHOG_POLL_INTERVAL_MS, // default 30s
});

See examples/server-side.md for API handler usage, local-only evaluation, and distributed/serverless environments.

Pattern 6: Flag Lifecycle and Cleanup

Every flag needs an owner, a creation date, and an expected removal date. Wrap flag checks in a single helper function so cleanup is a one-file change.

/**
 * Owner: @john-doe | Created: 2025-01-15 | Remove by: 2025-02-15
 */
export const FLAG_NEW_CHECKOUT = "new-checkout-flow";

export function isNewCheckoutEnabled(flag: boolean | undefined): boolean {
  return flag === true; // When removing: change to `return true;`
}

See examples/core.md for full documentation patterns and stale flag detection.

<red_flags>

RED FLAGS

High Priority Issues:

• Using

  useFeatureFlagPayload

  alone for experiments (no exposure tracking)
• Exposing Feature Flags Secure API key (

  phs_*

  ) on client (security violation)
• No loading state handling (causes UI flash)
• Flags without owners or expiry dates (becomes permanent debt)

Medium Priority Issues:

• Magic string flag keys instead of constants (typos, hard to grep)
• Complex targeting rules on high-traffic flags (performance hit)
• Local evaluation in serverless/edge without external cache (cold start issues)
• Not using PostHog toolbar for local testing (harder debugging)

Common Mistakes:

• Checking flag in multiple places instead of wrapper function
• Not bootstrapping flags for SSR (content flash on hydration)
• Running experiments without defined primary metric
• Peeking at experiment results before completion
• Rolling out to 100% without cleanup plan

Gotchas & Edge Cases:

• PostHog uses deterministic hashing - same user always gets same variant
• Decreasing rollout percentage can remove users who were previously included
• Local evaluation requires Feature Flags Secure API Key (

  phs_*

  ) - personal API keys are deprecated
• Flags load asynchronously - first render always has undefined
• GeoIP targeting uses server IP by default in posthog-node v3+
• Experiments need minimum 50 exposures per variant for results
• Stale flag = 100% rollout + not evaluated in 30 days

• onFeatureFlags

  callback receives three parameters:

  flags

  ,

  flagVariants

  ,

  { errorsLoading }

  (third parameter)
• External cache providers (Redis, KV) are experimental - Node.js/Python SDKs only

</red_flags>

<critical_reminders>

CRITICAL REMINDERS

All code must follow project conventions in CLAUDE.md (kebab-case, named exports, import ordering,

import type

, named constants)

(You MUST always pair

useFeatureFlagPayload

useFeatureFlagEnabled

useFeatureFlagVariantKey

(You MUST use the feature flags secure API key (phs_*) for server-side local evaluation - personal API keys are deprecated for this use)

(You MUST handle the

undefined

(You MUST include flag owner and expiry date in flag metadata - flags without owners become orphaned debt)

(You MUST wrap flag usage in a single function when used in multiple places - prevents orphaned flag code on cleanup)

Failure to follow these rules will cause incorrect experiment results, security vulnerabilities, UI flashing, and technical debt.

</critical_reminders>

Sources

• PostHog React Integration
• PostHog Feature Flags
• PostHog Feature Flag Best Practices
• PostHog Server-Side Local Evaluation
• PostHog Creating Feature Flags
• PostHog How to Do a Phased Rollout
• PostHog Feature Flag Testing
• PostHog Experiments
• PostHog Feature Flag Overrides
• Don't Make These Feature Flag Mistakes