Learn-skills.dev instantly-campaigns

Create cold email campaigns in Instantly with A/B testing. Use when user asks to create email campaigns, set up cold outreach, build email sequences, or configure Instantly campaigns.

install

source · Clone the upstream repo

git clone https://github.com/NeverSight/learn-skills.dev

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/NeverSight/learn-skills.dev "$T" && mkdir -p ~/.claude/skills && cp -r "$T/data/skills-md/aiagentwithdhruv/skills/instantly-campaigns" ~/.claude/skills/neversight-learn-skills-dev-instantly-campaigns && rm -rf "$T"

manifest: data/skills-md/aiagentwithdhruv/skills/instantly-campaigns/SKILL.md

source content

Instantly Campaign Creation

Goal

Create three email campaigns in Instantly based on a client description and offers. Each campaign has A/B tested first emails and follow-up sequences.

Inputs

Client Description: Company name, industry, target audience, value proposition
Offers (optional): List of 3 offers. If not provided, will be generated.

Scripts

```
./scripts/instantly_create_campaigns.py
```
- Creates campaigns via Instantly API
```
./scripts/read_sheet.py
```
- Read lead data if needed

Process

1. Load Examples

Read

.tmp/instantly_campaign_examples/campaigns.md

for inspiration on personalization + social proof + offer structure.

2. Generate Campaigns

python3 ./scripts/instantly_create_campaigns.py \
  --client_name "ClientName" \
  --client_description "Description of the client..." \
  --offers "Offer 1|Offer 2|Offer 3" \
  --target_audience "Who we're emailing" \
  --social_proof "Credentials/results to mention"

3. Review Output

The script creates 3 campaigns (one per offer), each with:

Email 1: Two A/B variants
Email 2: Follow-up bump
Email 3: Breakup email

Campaign Structure

Email 1 (A/B Split Test)

Personalization hook (
```
{{icebreaker}}
```
or custom opener)
Social proof (credentials, results)
Offer (clear value proposition)
Soft CTA

Email 2 (Follow-up)

Brief, friendly bump
Reference original email
Restate value
Clear CTA

Email 3 (Breakup)

Short, direct
Last chance framing
Simple yes/no ask

Available Variables

```
{{firstName}}
```
- Lead's first name
```
{{lastName}}
```
- Lead's last name
```
{{companyName}}
```
- Lead's company
```
{{casualCompanyName}}
```
- Informal company name
```
{{icebreaker}}
```
- AI-generated icebreaker
```
{{sendingAccountFirstName}}
```
- Sender's first name

Edge Cases

No offers provided: Generate 3 distinct offers from client description
API errors: Script retries once, then fails with detailed error
Rate limits: Handled with exponential backoff

Output

{
  "status": "success",
  "campaigns_created": 3,
  "campaign_ids": ["id1", "id2", "id3"],
  "campaign_names": ["Campaign 1", "Campaign 2", "Campaign 3"]
}

Environment

Requires in

.env

INSTANTLY_API_KEY=your_key
ANTHROPIC_API_KEY=your_key

API Learnings

Schedule requires
```
name
```
field in each schedule object
Timezone: Use
```
America/Chicago
```
(not all IANA values work)
HTML: Instantly strips plain text outside HTML tags - wrap in
```
<p>
```
tags
Model: Uses
```
claude-opus-4-5-20251101
```
for generation

Schema

Inputs

Name	Type	Required	Description
`client_name`	string	Yes	Client company name
`client_description`	string	Yes	Company description and value proposition
`offers`	string	No	Pipe-separated offers (auto-generated if missing)
`target_audience`	string	Yes	Who we're emailing
`social_proof`	string	Yes	Credentials/results to mention

Outputs

Name	Type	Description
`campaign_ids`	array	3 Instantly campaign IDs
`campaign_names`	array	Campaign names

Credentials

Name	Source
`INSTANTLY_API_KEY`	.env
`ANTHROPIC_API_KEY`	.env

Composable With

Skills that chain well with this one:

scrape-leads

gmaps-leads

casualize-names

onboarding-kickoff

Cost

Claude API + Instantly plan