SEO / GEO Content Brief

Use this skill when the user wants a high-quality content brief for blog, landing page, comparison page, feature page, or glossary content that should rank and also convert.

What this skill must produce

Always produce:

1. Content objective
2. Audience and intent
3. Primary query / topic cluster
4. Outline
5. Evidence / proof needs
6. Internal linking plan
7. Conversion plan
8. SERP / answer-engine risks
9. Final brief

Inputs to gather

Use:

• target keyword or topic
• product category
• audience
• stage of funnel
• desired CTA
• competing pages if given
• brand voice rules if given

If the keyword is not provided, infer a topic cluster from the problem the user wants to solve.

Working rules

• Optimize for user intent first, not keyword stuffing.
• Make the brief useful for both traditional search and AI answer engines.
• Use clear entity coverage, definitions, comparisons, and direct answers.
• Include proof and examples.
• Include where the product should appear naturally in the content.
• Avoid fluff and generic introductions.

Step-by-step method

Step 1: identify search intent

Classify the intent:

• informational
• commercial investigation
• comparison
• transactional
• navigational

Step 2: identify the reader

Define:

• ICP / persona
• awareness level
• problem urgency
• objections

Step 3: define the content angle

State what the page will uniquely do better than commodity content.

Step 4: create the outline

Build a logical structure with:

• direct answer near the top
• definitions where needed
• comparison / framework sections
• examples
• FAQs
• CTA placement

Step 5: identify proof needs

List:

• stats
• screenshots
• examples
• customer stories
• product visuals
• quotes

Step 6: plan linking and conversion

Specify:

• internal links
• product links
• soft CTAs
• hard CTA
• downloadable assets if relevant

Output structure

Content objective

• Page type:
• Funnel stage:
• Goal:
• Primary CTA:

Audience and intent

• Reader:
• Primary intent:
• Secondary intent:
• Main objections:

Primary query / topic cluster

• Primary topic:
• Supporting subtopics:
• Questions to answer explicitly:
• Entities to mention naturally:

Outline

Use H1/H2/H3 structure.

Evidence / proof needs

Section	Proof needed	Why

Internal linking plan

Link target	Why

Conversion plan

• Soft CTA:
• Hard CTA:
• Best CTA placement:
• Product mention strategy:

SERP / answer-engine risks

• What generic competitors will do:
• Where this brief may be too broad:
• Where proof is thin:
• What should be added for answer-engine usefulness:

Final brief

Summarize the page in 1-2 paragraphs for the writer.

Extra rules

For comparison content:

• include fair comparison criteria
• state who each option is best for
• avoid dishonest dunking

For glossary / educational content:

• define terms cleanly
• explain why the concept matters
• tie naturally to the product or category