Ai-workflow competitive-analysis
Competitive intelligence, market analysis, and strategic positioning for product differentiation.
install
source · Clone the upstream repo
git clone https://github.com/nicepkg/ai-workflow
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/nicepkg/ai-workflow "$T" && mkdir -p ~/.claude/skills && cp -r "$T/workflows/product-manager-workflow/.claude/skills/competitive-analysis" ~/.claude/skills/nicepkg-ai-workflow-competitive-analysis && rm -rf "$T"
manifest:
workflows/product-manager-workflow/.claude/skills/competitive-analysis/SKILL.mdsource content
Competitive Analysis Skill
Analyze competitors and market dynamics to inform product strategy. Master competitive intelligence and strategic positioning.
Market Analysis
TAM/SAM/SOM Calculation
TAM (Total Addressable Market): = Total customers × Average deal size = 10M companies × $10K = $100B SAM (Serviceable Addressable Market): = TAM × Segment % you can reach = $100B × 10% = $10B SOM (Serviceable Obtainable Market): = SAM × Realistic market share (3-5 years) = $10B × 5% = $500M
Market Dynamics
| Factor | Analysis | Impact |
|---|---|---|
| Growth | CAGR % | High/Med/Low |
| Competition | # players | Fragmented/Consolidated |
| Barriers | Entry difficulty | High/Med/Low |
| Regulation | Compliance needs | Increasing/Stable |
Competitor Research
Competitor Matrix
| Feature | You | Comp A | Comp B | Comp C |
|---|---|---|---|---|
| Feature 1 | ✓ | ✓ | ✗ | ✓ |
| Feature 2 | ✓ | ✗ | ✓ | ✗ |
| Pricing | $99 | $149 | $79 | $199 |
| Target | SMB | Enterprise | Startup | Mid |
Competitive Intelligence Sources
- Public: Website, pricing, blog, press
- Product: Free trial, demo, screenshots
- Customers: Win/loss interviews
- Community: G2, Capterra, Reddit
- Industry: Analyst reports, conferences
Strategic Frameworks
Porter's Five Forces
Supplier Power: [Low/Med/High] Buyer Power: [Low/Med/High] Competitive Rivalry: [Low/Med/High] Threat of Substitutes: [Low/Med/High] Threat of New Entrants: [Low/Med/High]
SWOT Analysis
STRENGTHS | WEAKNESSES - [Internal +] | - [Internal -] - [Internal +] | - [Internal -] -------------------+------------------- OPPORTUNITIES | THREATS - [External +] | - [External -] - [External +] | - [External -]
Battlecards
Sales Battlecard Template
COMPETITOR: [Name] POSITIONING: "[Competitor] is [category] focused on [segment]. We are [differentiator]." WIN THEMES: 1. [Your advantage 1] 2. [Your advantage 2] 3. [Your advantage 3] OBJECTION HANDLING: Q: "Why not [Competitor]?" A: "[Competitor] is great for [X], but [your advantage]" GOTCHAS (Their weaknesses): - [Weakness 1] - [Weakness 2]
Troubleshooting
Yaygın Hatalar & Çözümler
| Hata | Olası Sebep | Çözüm |
|---|---|---|
| Outdated intel | No refresh cycle | Quarterly updates |
| Missing competitors | Narrow view | Expand search |
| Feature parity | No differentiation | Find unique angle |
| Lost deals | Weak positioning | Win/loss analysis |
Debug Checklist
[ ] TAM/SAM/SOM assumptions documented mi? [ ] Competitor list complete mi? [ ] Feature matrix current mi? [ ] Battlecards distributed mi? [ ] Win/loss tracked mi?
Recovery Procedures
- Lost Deal → Win/loss interview, update battlecard
- New Competitor → Rapid assessment, positioning review
- Feature Gap → Prioritize, or reposition
Learning Outcomes
- Conduct competitive research
- Build competitive matrices
- Create effective battlecards
- Identify market opportunities
- Position against competitors