Structured Brainstorming

The Separation Principle — Foundational Rule

Generation and evaluation CANNOT happen simultaneously. Osborn (1953): "You cannot get hot and cold water from the same faucet at the same time — you only get tepid water."

Consequence for the agent: All options must be generated before any option is scored. Never filter or rank during generation. Self-censorship during generation degrades both the quality of ideas and the quality of evaluation.

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Phase 1: HMW Framing — Set Up the Ideation Space

Before generating any options, reframe the problem as a "How Might We" question.

Rules for valid HMW questions:

• No embedded solutions: "How might we make onboarding faster?" ✓ vs "How might we add tooltips?" ✗
• Outcome-oriented, not feature-oriented
• Broad enough for genuinely different approaches
• Positive framing (not "How might we avoid X?")

Example transformation:

• Feature request: "Add a dashboard to show workflow status"
• Bad HMW: "How might we build a better dashboard?"
• Good HMW: "How might we give teams confidence that their workflow is progressing correctly?"

The good HMW opens the solution space: the answer isn't necessarily a dashboard.

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Phase 2: SCAMPER — 7 Structurally Different Lenses

Apply each SCAMPER lens to the validated job to generate one option per letter. This guarantees structural diversity — each letter produces a categorically different type of option.

Letter	Lens	Question	What it produces
S	Substitute	What if the core mechanism were replaced entirely?	Alternative technology/approach
C	Combine	What if this job were merged with an adjacent job?	Integrated solution
A	Adapt	What works well in a different domain? Could we borrow it?	Cross-domain transfer
M	Modify/Magnify	What if the most important dimension were amplified?	Focused excellence
P	Put to other use	Who else has this job? Could the solution serve them too?	Market extension
E	Eliminate	What if we removed the most complex part?	Radical simplification
R	Reverse	What if the workflow ran backwards? User and system switched roles?	Inversion

Required output: At minimum, one option per SCAMPER letter. Name each option clearly. Do not evaluate during generation.

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Phase 3: Crazy 8s Supplement — Volume and Self-Censorship Removal

After SCAMPER, generate 2-4 additional options by imagining you have only 1 minute per idea. The time pressure mechanic prevents evaluation creep.

Constraint: Each additional option must differ structurally from all SCAMPER options. Not a variation — a different type of approach.

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Phase 4: Option Curation — Converge to 6

Before handing off to taste evaluation:

1. List all generated options (7+ from SCAMPER + supplements)
2. Remove exact duplicates only — not similar ones, exact
3. Group options that are genuine variations of the same approach → keep the strongest representative
4. Target: 6 options for evaluation (evidence-backed sweet spot: enough diversity, evaluable without overload)

Diversity test — each of the 6 options should answer yes to:

• Different mechanism? (not just variation in degree)
• Different assumption about user behavior?
• Different cost/effort profile?

If two options share all three, they are variations — merge them.

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Option Format

Each option in

options-raw.md

must follow:

### Option N: [Name]

**Core idea**: One sentence — what would a user actually experience?
**Key mechanism**: What makes this work?
**Key assumption**: What must be true for this to succeed?
**SCAMPER origin**: Which lens generated this? (or "Crazy 8s supplement")
**Closest competitor**: What existing product does this most?

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Anti-Patterns to Avoid

Anti-pattern	Why it fails	Correction
Generating one good idea and elaborating it	Confirmation bias — narrows too early	Apply all SCAMPER letters before stopping
"Improved version of the existing approach"	Not divergent — variation, not option	Apply E (Eliminate) or R (Reverse)
Filtering during generation ("that won't work")	Destroys divergent thinking	Generate everything, filter in taste phase
Options that share the same core mechanism	False diversity	Apply diversity test before curating
Skipping HMW framing	Solution space collapses prematurely	HMW must precede any generation

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DIVERGE Output for Brainstorming Phase

Produce

docs/feature/{feature-id}/diverge/options-raw.md

with:

1. HMW question — the validated framing
2. SCAMPER options — one per letter, named and described
3. Crazy 8s supplements — 2-4 additional structurally distinct options
4. Curated 6 — with diversity test results
5. Eliminated options — brief note on why merged/removed

Gate: 6 curated options, each passing the 3-point diversity test, before taste evaluation begins.