Funnel-architect-plugin analytics-setup

Name: analytics-setup
Author: ominou5

install

source · Clone the upstream repo

git clone https://github.com/ominou5/funnel-architect-plugin

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/ominou5/funnel-architect-plugin "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/analytics-setup" ~/.claude/skills/ominou5-funnel-architect-plugin-analytics-setup && rm -rf "$T"

manifest: skills/analytics-setup/SKILL.md

source content

Analytics Setup

Track everything. If you can't measure it, you can't improve it.

GA4 (Google Analytics 4)

Basic Installation

<!-- Place in <head> of every page -->
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'G-XXXXXXXXXX');
</script>

Custom Events for Funnels

// Track CTA clicks
document.querySelectorAll('.cta-primary').forEach(btn => {
  btn.addEventListener('click', () => {
    gtag('event', 'cta_click', {
      event_category: 'funnel',
      event_label: btn.textContent.trim(),
      page_title: document.title
    });
  });
});

// Track form submissions
document.querySelectorAll('form').forEach(form => {
  form.addEventListener('submit', () => {
    gtag('event', 'form_submit', {
      event_category: 'funnel',
      event_label: form.getAttribute('name') || 'unnamed',
      page_title: document.title
    });
  });
});

// Track scroll depth
let scrollMarks = [25, 50, 75, 100];
window.addEventListener('scroll', () => {
  const percent = Math.round((window.scrollY / (document.body.scrollHeight - window.innerHeight)) * 100);
  scrollMarks = scrollMarks.filter(mark => {
    if (percent >= mark) {
      gtag('event', 'scroll_depth', { event_category: 'engagement', event_label: mark + '%' });
      return false;
    }
    return true;
  });
});

Meta Pixel (Facebook)

<!-- Place in <head> -->
<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', 'YOUR_PIXEL_ID');
  fbq('track', 'PageView');
</script>

Key Events to Track

// Lead captured
fbq('track', 'Lead', { content_name: 'Free Guide Opt-In' });

// Registration
fbq('track', 'CompleteRegistration', { content_name: 'Webinar' });

// Purchase
fbq('track', 'Purchase', { value: 297, currency: 'USD' });

// Add to cart
fbq('track', 'AddToCart', { value: 47, currency: 'USD' });

UTM Parameter Handling

Standard UTM Parameters

?utm_source=facebook
&utm_medium=cpc
&utm_campaign=webinar-launch
&utm_content=headline-a
&utm_term=marketing-course

Capture and Store UTMs

// Save UTMs to localStorage for attribution
const params = new URLSearchParams(window.location.search);
const utmKeys = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_content', 'utm_term'];
const utms = {};
utmKeys.forEach(key => {
  const val = params.get(key);
  if (val) utms[key] = val;
});
if (Object.keys(utms).length > 0) {
  localStorage.setItem('funnel_utms', JSON.stringify(utms));
}

// Append UTMs to form submission as hidden fields
document.querySelectorAll('form').forEach(form => {
  const stored = JSON.parse(localStorage.getItem('funnel_utms') || '{}');
  Object.entries(stored).forEach(([key, val]) => {
    const input = document.createElement('input');
    input.type = 'hidden';
    input.name = key;
    input.value = val;
    form.appendChild(input);
  });
});

Tracking Checklist

GA4 installed on all pages
Meta Pixel installed (if running Facebook ads)
Custom events for CTA clicks, form submissions, scroll depth
UTM parameters captured and stored
Conversion goals set up in GA4
Form submissions tracked as conversions
Thank-you page tracked as destination goal