Funnel-architect-plugin challenge-funnel

install
source · Clone the upstream repo
git clone https://github.com/ominou5/funnel-architect-plugin
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/ominou5/funnel-architect-plugin "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/challenge-funnel" ~/.claude/skills/ominou5-funnel-architect-plugin-challenge-funnel && rm -rf "$T"
manifest: skills/challenge-funnel/SKILL.md
source content

Challenge Funnel

Engage your audience with daily micro-wins over 3–7 days, then present your offer when momentum is highest.

Flow

Registration → Daily Challenge Pages (3–7) → Offer Page → Thank You
PagePurpose
RegistrationCapture email + add to challenge group
Day 1–X PagesDaily training + action step
Offer PagePresent paid product (Day X+1 or final day)
Thank YouConfirm purchase, deliver access

Challenge Length Guide

DurationBest ForEngagement
3 daysQuick wins, simple topicsHighest completion
5 daysMid-depth topics, skill buildingBest balance
7 daysComplex transformationsDeepest engagement

Daily Page Structure

  1. Day badge ("Day 3 of 5")
  2. Daily theme/title (e.g., "Create Your First Email Sequence")
  3. Training video (10–20 min)
  4. Today's action step — clear, specific, completable
  5. Completion CTA ("Mark as Complete" / share in community)
  6. Preview of tomorrow — builds anticipation

Email Sequence

EmailTimingPurpose
WelcomeImmediatelySet expectations, build excitement
Day 1 UnlockMorning, Day 1Link to Day 1 content
Day 1 ReminderEvening, Day 1"Did you complete today's action?"
Day 2–X UnlockMorning, each dayDaily content link
Midpoint Check-inMid-challengeCelebrate progress, re-engage
Final DayMorning, last dayBuild up to the offer
Offer EmailAfter final trainingPresent the paid product
Offer Reminder24 hours laterSocial proof + urgency
Cart Close48 hours after offer"Last chance"

Conversion Benchmarks

MetricTarget
Registration rate> 40%
Day 1 completion> 70%
Day 3 completion> 45%
Day 5 completion> 30%
Challenge → offer page> 50% of completers
Offer page → purchase> 8%
Overall reg → purchase> 3%

Key Principles

  1. Small daily wins — each day should feel achievable in 15–30 min
  2. Community — use a Facebook group, Discord, or Slack for accountability
  3. Show, don't just tell — demonstrate results during the challenge
  4. Seed the offer from Day 1 — mention the paid product naturally
  5. Celebrate completers — social proof for the next cohort