Group Funnel

A high-converting 2-page funnel optimized for driving signups into a community group. Works with any platform: Skool, Whop, Facebook Groups, Discord, Circle, Mighty Networks, or any community URL.

Trigger keywords: If the user mentions "Skool", "Whop", "Facebook group", "community group", "Discord server", "Circle community", "membership group", "free group", or "paid group" — this is the funnel to use.

Funnel Flow

Traffic → Opt-In Page → Thank You Page
              │                │
         [Email Form]    [Deliver Lead Magnet]
                              [Community CTA → Group URL]
                              [Social Share Buttons]

Pages

Page 1: Opt-In Page

Purpose: Capture the visitor's email in exchange for a lead magnet, then redirect to the community-focused thank-you page.

Required Sections (in order):

1. Top bar — Announcement strip highlighting the free offer
2. Hero — Eyebrow badge, benefit-driven headline, sub-headline targeting the audience, fade-in animations
3. Video mockup — Stylized card with play button, content title, brand avatar + badge
4. Bullet benefits — 4–5 bullet points with check-mark icons
5. Opt-in form — Name + email fields with icon indicators, prominent CTA button with pulse animation
6. Social proof bar — Stacked avatars, star rating, member count
7. Privacy line — Zero-spam guarantee inside the form card

CTA Examples:

• "Yes! Send Me the Free Mini-Course →"
• "Get Instant Access to the [Lead Magnet] →"
• "Join [Number]+ [Audience] — Send It Now"

What to REMOVE:

• Navigation menu (no escape routes)
• Multiple competing CTAs
• Pricing or payment content
• External links above the fold

Page 2: Thank You Page

Purpose: Confirm opt-in, deliver the lead magnet, and drive the visitor into the community group.

Required Sections (in order):

1. Success bar — Green confirmation strip
2. Confirmation hero — Animated check circle, headline, email check instructions
3. Video placeholder — Stylized video card with play button, loading dots, content title
4. Community CTA card — Eyebrow badge, headline selling the community, description, 4-perk grid, CTA button linking to community group, free-to-join note
5. Social share section — Twitter/X share button + copy-link button

Community Perks Grid (customize all 4):

• Perk 1 — e.g., "Live Community" + description
• Perk 2 — e.g., "Resource Library" + description
• Perk 3 — e.g., "Weekly Challenges" + description
• Perk 4 — e.g., "Full Course Library" + description

Customization Variables

Every bracketed

[Placeholder]

[Lead Magnet Type]

[Lead Magnet Name]

[Headline]

[Target Audience]

[Brand Name]

[Brand Initial]

[Bullet 1–5 Bold]

[Bullet 1–5 Text]

[Form Headline]

[CTA Button Text]

[Social Proof Count]

[Social Proof Audience]

[Avatar 1–4 Initials]

[Community URL]

[Community Name]

[Community Platform]

[Perk 1–4 Emoji]

[Perk 1–4 Title]

[Perk 1–4 Description]

[Twitter Share Text]

[Video Title]

[Video Duration]

[Meta Description]

[OG Title]

[OG Description]

Conversion Benchmarks

A/B Test Recommendations

1. Headline — Test problem-focused vs. result-focused
2. CTA button text — Test "Get Instant Access" vs. "Yes! Send It Now"
3. Video mockup — Test mockup vs. embedded real video
4. Bullet count — Test 3 bullets vs. 5 bullets
5. Social proof — Test avatar stack vs. testimonial quote
6. Community CTA placement — Test above vs. below video on thank-you page