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Funnel-architect-plugin high-ticket-funnel

install
source · Clone the upstream repo
git clone https://github.com/ominou5/funnel-architect-plugin
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/ominou5/funnel-architect-plugin "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/high-ticket-funnel" ~/.claude/skills/ominou5-funnel-architect-plugin-high-ticket-funnel && rm -rf "$T"
manifest: skills/high-ticket-funnel/SKILL.md
source content

High-Ticket Funnel

When the deal size justifies a sales conversation. Every element builds trust and qualifies.

Flow

Authority Content → Long-Form Sales Page → Application/Booking → Sales Call → Onboarding
PagePurpose
Authority ContentBlog post, video, case study — warms cold traffic
Long-Form Sales PageThe main pitch — transformation, proof, process, offer
Application / BookingQualify + schedule the call
OnboardingPost-purchase welcome, next steps

Long-Form Sales Page Structure

Section Order (Proven)

  1. Headline — bold transformation statement
  2. Opening story — empathize with the reader's situation
  3. The problem — articulate their pain better than they can
  4. The cost of inaction — what happens if they don't solve this
  5. The solution — introduce your approach (not the product yet)
  6. Case studies (3–5) — detailed client transformations with numbers
  7. The offer — what's included, how it works
  8. Who this is for / not for
  9. About / credentials — why you're qualified
  10. Investment frame — ROI-focused, not cost-focused
  11. FAQ — handle objections
  12. Final CTA — "Apply Now" or "Book a Call"

Case Study Template

CLIENT: [Name, Title]
SITUATION: [Where they were — specific numbers]
CHALLENGE: [What wasn't working]
SOLUTION: [What you did together]
RESULT: [Specific measurable outcomes]
TIMELINE: [How quickly results came]
QUOTE: "[In their own words]"

Pricing Psychology for High-Ticket

  • Never show price on the page — save it for the call
  • Frame as investment: "Our clients typically see X return within Y months"
  • Payment plans: Offer 3–6 month options to reduce resistance
  • ROI anchor: "If this program helps you add just one extra $10K client, it pays for itself 3x over"

Conversion Benchmarks

MetricTarget
Content → sales page> 10%
Sales page → apply/book> 5%
Apply → qualified> 50%
Show rate> 75%
Call → close> 20–30%
Revenue per qualified call> $500

Trust Builders

  • Detailed case studies with real names (with permission)
  • Media logos / "As featured in"
  • Certifications and credentials
  • Years in business / number of clients
  • Personal video from the founder
  • Money-back guarantee or results guarantee