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claude-code

Funnel-architect-plugin membership-funnel

install
source · Clone the upstream repo
git clone https://github.com/ominou5/funnel-architect-plugin
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/ominou5/funnel-architect-plugin "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/membership-funnel" ~/.claude/skills/ominou5-funnel-architect-plugin-membership-funnel && rm -rf "$T"
manifest: skills/membership-funnel/SKILL.md
source content

Membership Funnel

Optimize for both acquisition AND retention. The money is in the recurring revenue.

Flow

Traffic → Landing Page → Signup (Trial/Low-Ticket) → Onboarding → Member Area
                                                        ↓
                                                   Retention Loop
PagePurpose
Landing PageSell the community/membership value
Signup / CheckoutFree trial or low-price entry
Onboarding (3–5 screens)Personalize experience, quick win
Member DashboardContent, community, progress tracking

Landing Page Sections

  1. Headline — community / transformation focus
  2. Hero visual — screenshot of member area or community
  3. What's inside — content categories, features
  4. Member testimonials — focus on community + results
  5. Pricing (simple — 1–2 plans max)
  6. FAQ — cancellation, what's included, refund policy
  7. Final CTA — "Start Your Free Trial"

Onboarding Flow (Critical for Retention)

StepScreenGoal
1Welcome + profile setupPersonalization
2"What's your #1 goal?"Tailor experience
3Recommend first actionImmediate value
4Tour of key featuresReduce overwhelm
5Join the communitySocial accountability

Retention Email Sequence

EmailTimingPurpose
WelcomeImmediatelyLogin details, quick start guide
Quick Win+24 hours"Complete this in 10 min and see [result]"
Community+3 days"Meet other members + introduce yourself"
Weekly ValueEvery MondayNew content highlight, member spotlight
Engagement Check+14 days"Haven't logged in? Here's what you missed"
Win CelebrationMonthly"Congrats on [milestone/progress]"
Pre-Renewal7 days before renewalValue recap, what's coming next month
Cancellation SaveOn cancel request"Before you go…" offer or survey

Key Metrics

MetricTarget
Trial signup rate> 10%
Trial → paid conversion> 40%
Monthly churn rate< 5%
Avg member lifetime> 6 months
LTV:CAC ratio> 3:1
NPS score> 50

Churn Reduction Tactics

  1. First 48 hours — get them a quick win
  2. Community engagement — members who engage churn 60% less
  3. Progress tracking — visual milestones
  4. Content drip — don't give everything at once
  5. Annual plan incentive — 2 months free for annual commitment
  6. Cancellation flow — pause option + survey + save offer