Tripwire Funnel

Turn leads into buyers with a low-friction, low-risk first purchase. Then upsell.

Flow

Ad / Content → Opt-In → Tripwire Offer ($7–$47) → Order Bump → Upsell → Thank You

Page	Purpose	Price
Opt-In	Capture email with lead magnet	Free
Tripwire	Irresistible low-ticket offer	$7–$47
Order Bump	Add-on shown on checkout	+$17–$37
Upsell	Core product or bundle	$97–$497
Downsell (optional)	Lighter version if upsell declined	$47–$197
Thank You	Deliver everything	—

Tripwire Offer Criteria

1. Solves one specific problem fast
2. High perceived value relative to price (10x value)
3. Digital delivery — no shipping friction
4. Complements the core product — taste of what's to come
5. Easy to say yes — removes buyer hesitation

Tripwire Ideas by Niche

Niche	Tripwire Offer
Marketing	50 Email Subject Line Templates — $17
Fitness	7-Day Meal Plan + Grocery List — $9
SaaS	Lifetime access to one micro-tool — $27
Coaching	1-Hour Recorded Masterclass — $19
E-Commerce	Sample pack / trial kit — $12

Order Bump Copy Template

✅ ADD THIS: {{BUMP_PRODUCT}} (just ${{BUMP_PRICE}} more)
Most customers add this — [one-sentence benefit].

Upsell Page Structure

1. Congratulations message (positive momentum)
2. "Wait — your order is not complete" pattern interrupt
3. Introduce the upsell with value-first framing
4. One-click purchase button (no re-entering payment)
5. "No thanks" link below (never hide the decline option)

Conversion Benchmarks

Metric	Target
Opt-in rate	> 35%
Opt-in → tripwire purchase	> 8%
Order bump take rate	> 30%
Upsell take rate	> 15%
Avg revenue per lead	> $3.50

Economics Example

1,000 leads
→ 80 buy tripwire at $17      = $1,360
→ 24 add order bump at $27    = $648
→ 12 buy upsell at $197       = $2,364
──────────────────────────────────────
Total revenue                  = $4,372
Revenue per lead               = $4.37
Ad cost per lead (target)      = $2–3
Result: PROFITABLE from Day 1