install
source · Clone the upstream repo
git clone https://github.com/openclaw/skills
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/openclaw/skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/1970168137/ad-copy" ~/.claude/skills/openclaw-skills-ad-copy && rm -rf "$T"
OpenClaw · Install into ~/.openclaw/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/openclaw/skills "$T" && mkdir -p ~/.openclaw/skills && cp -r "$T/skills/1970168137/ad-copy" ~/.openclaw/skills/openclaw-skills-ad-copy && rm -rf "$T"
manifest:
skills/1970168137/ad-copy/SKILL.mdsource content
ad-copy
Name
Advertising Creative Copywriting
Description
High-converting advertising copy creation for digital marketing campaigns including信息流 (feed) ads, native advertising, social media ads, and display advertising. Focuses on CTR (Click-Through Rate) improvement, creative direction, headline variations, body copy, call-to-action optimization, and audience-specific messaging. Generates compelling ad creative that captures attention and drives action across multiple platforms.
Input
| Name | Type | Required | Description |
|---|---|---|---|
| product_service | text | Yes | Product or service description and benefits |
| target_audience | text | Yes | Audience demographics, interests, and pain points |
| ad_platform | select | Yes | Platform: Facebook, Instagram, TikTok, Google, etc. |
| campaign_goal | text | Yes | Primary objective: awareness, clicks, conversions |
| unique_selling_point | text | Yes | Key differentiator from competitors |
| offer_details | text | No | Special promotions or incentives |
| ad_format | text | No | Specific ad format and dimensions |
Output
| Name | Type | Description |
|---|---|---|
| headline_variations | text | Multiple headline options for A/B testing |
| body_copy | text | Primary ad body copy variations |
| cta_options | text | Call-to-action button text variations |
| creative_concepts | text | Different creative angles and approaches |
| audience_versions | text | Copy variations for different audience segments |
| visual_direction | text | Visual element recommendations |
| testing_plan | text | A/B testing strategy and priorities |
Example
Input
{ "product_service": "Online language learning app with AI conversation practice", "target_audience": "Working professionals 25-40 wanting to learn Spanish", "ad_platform": "Facebook", "campaign_goal": "App installs", "unique_selling_point": "AI-powered conversations that adapt to your level", "offer_details": "7-day free trial, then $9.99/month" }
Output
{ "headline_variations": ["Speak Spanish in 30 Days", "Finally, a Language App That Works", "AI Makes Learning Spanish Easy"], "body_copy": "Practice real conversations with AI that adapts to your level...", "cta_options": ["Start Free Trial", "Download Now", "Learn Spanish Free"], "creative_concepts": ["Before/after transformation", "Day-in-life scenario", "Success story testimonial"], "audience_versions": "Business travelers: 'Close deals in Spanish'. Students: 'Ace your Spanish class'.", "visual_direction": "Show app interface, diverse users, progress indicators", "testing_plan": "Test headlines first, then body copy, then CTAs" }