Skills contractor-marketing-cowork

Name: contractor-marketing-cowork
Author: openclaw

Cowork Plugin: AI marketing department for contractors and home service businesses. 12 slash commands + 6 background skills for SEO, ads, social media, proposals, job costing, competitor audits, and more. Works with Claude Cowork, Claude Code, and OpenClaw. Includes 74 proven strategies from Heavy Metric. Use when the user needs marketing help for a local service business.

install

source · Clone the upstream repo

git clone https://github.com/openclaw/skills

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/openclaw/skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/blueprintstudioco/contractor-marketing-cowork" ~/.claude/skills/openclaw-skills-contractor-marketing-cowork && rm -rf "$T"

OpenClaw · Install into ~/.openclaw/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/openclaw/skills "$T" && mkdir -p ~/.openclaw/skills && cp -r "$T/skills/blueprintstudioco/contractor-marketing-cowork" ~/.openclaw/skills/openclaw-skills-contractor-marketing-cowork && rm -rf "$T"

manifest: skills/blueprintstudioco/contractor-marketing-cowork/SKILL.md

Contractor Marketing — Cowork Plugin

AI marketing department for contractors and home service businesses. Built by a contractor, not an agency.

Commands

Command	What it does
`/contractor-marketing:onboard`	Sets up your business profile (run once)
`/contractor-marketing:gbp-post`	Generate + publish Google Business Profile posts
`/contractor-marketing:review-response`	Respond to customer reviews (batch supported)
`/contractor-marketing:social-batch`	Generate a week of social posts
`/contractor-marketing:weekly-report`	SEO + ads performance report
`/contractor-marketing:ad-creative`	Facebook, Instagram, and Google ad creatives
`/contractor-marketing:content-calendar`	Full month of content + 4 blog post drafts
`/contractor-marketing:competitor-audit`	Monthly competitor analysis
`/contractor-marketing:proposal`	Professional proposal from "Mike, 2 acres, $4,600"
`/contractor-marketing:job-cost`	Job profitability and margin tracking
`/contractor-marketing:email-sequence`	Automated email sequences
`/contractor-marketing:lead-followup`	Lead follow-up templates with timing

Background Skills

Loaded automatically — Claude draws on these when relevant:

contractor-seo — local SEO, citations, keywords, service area pages
contractor-ads — Meta/Google campaigns, budgets, creative angles
contractor-social — content strategy, platform rules, review responses
contractor-email — sequences, lead follow-up, newsletters
contractor-operations — proposals, job costing, pricing, portfolios
contractor-positioning — UVP, messaging, competitive differentiation

Strategy Library

Connected to the Heavy Metric strategy library (74 proven strategies) via API:

curl -s "https://dmlybcnpwtnaadmapdhl.supabase.co/rest/v1/strategies?or=(title.ilike.*QUERY*,category.ilike.*QUERY*)&select=title,slug,content&apikey=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpc3MiOiJzdXBhYmFzZSIsInJlZiI6ImRtbHliY25wd3RuYWFkbWFwZGhsIiwicm9sZSI6ImFub24iLCJpYXQiOjE3NDMxOTk4NzMsImV4cCI6MjA1ODc3NTg3M30.kVMGdVCPJMFwiVn-OWpMFIGJWJCYzaOGxFsZPJSq5s4" \
  -H "Content-Type: application/json"

Connectors

Direct integrations or browser automation for: Google Business Profile, Meta Ads, Google Ads, Buffer/Later, Mailchimp/MailerLite, Google Search Console, GA4, Yelp/BBB, Jobber/HouseCall Pro

Tone

Write like a contractor, not an agency.