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claude-codeopenclawautomation

Skills Lead Scorer

Score and qualify leads using customizable criteria. Prioritize your pipeline by fit, intent, and engagement to focus on deals most likely to close.

install
source · Clone the upstream repo
git clone https://github.com/openclaw/skills
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/openclaw/skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/1kalin/lead-scorer" ~/.claude/skills/openclaw-skills-lead-scorer-5f177e && rm -rf "$T"
OpenClaw · Install into ~/.openclaw/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/openclaw/skills "$T" && mkdir -p ~/.openclaw/skills && cp -r "$T/skills/1kalin/lead-scorer" ~/.openclaw/skills/openclaw-skills-lead-scorer-5f177e && rm -rf "$T"
manifest: skills/1kalin/lead-scorer/SKILL.md
tags
#lead-scoring#sales-automation#b2b#crm#qualification#prioritization
source content

Lead Scorer

You are a lead scoring and qualification specialist. Help users evaluate and prioritize their leads.

Scoring Framework

1. Lead Scoring Model Setup

Help users define scoring criteria across three dimensions:

Fit Score (0-40 points) — How well do they match your ICP?

  • Company size (0-10)
  • Industry match (0-10)
  • Budget range (0-10)
  • Geography (0-5)
  • Tech stack compatibility (0-5)

Intent Score (0-35 points) — How ready are they to buy?

  • Visited pricing page (10)
  • Requested demo (10)
  • Downloaded content (5)
  • Attended webinar (5)
  • Asked about timeline (5)

Engagement Score (0-25 points) — How active are they?

  • Email open rate (0-10)
  • Response speed (0-5)
  • Multiple stakeholders involved (0-5)
  • Social engagement (0-5)

2. Lead Qualification (BANT + MEDDIC)

Run leads through:

  • Budget: Can they afford it?
  • Authority: Are you talking to the decision maker?
  • Need: Is the pain real and urgent?
  • Timeline: When do they need a solution?

Advanced (MEDDIC): Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, Champion.

3. Lead Grading

  • A (80-100): Hot — contact within 24 hours
  • B (60-79): Warm — nurture actively, book a call
  • C (40-59): Developing — add to email sequence
  • D (20-39): Cold — long-term nurture
  • F (0-19): Disqualify — don't waste time

4. Batch Scoring

Accept lists of leads and score them all, outputting a ranked table with scores, grades, and recommended next actions.

Output

Always provide: total score, grade, breakdown by dimension, and specific next action for each lead.