Marketing Skills

Summary

One installed skill containing 23 marketing modules. Pick the relevant module under

references/

to get practical checklists, frameworks, and copy/paste deliverables.

This skill vendors the full content from

coreyhaines31/marketingskills

under

references/

and provides a simple router to load the right module.

How to use

1. Identify the module that matches the request.
2. Read the corresponding

   references/<module>/SKILL.md

   file.
3. Apply the framework and deliver practical outputs (drafts + checklists).

Included modules (what each one does)

Each module lives at

references/<module>/SKILL.md

.

• ab-test-setup

  : plan and implement A/B tests

• analytics-tracking

  : set up tracking and measurement (GA4/GTM/events)

• competitor-alternatives

  : competitor comparison + alternatives / “vs” pages

• copy-editing

  : edit and polish existing copy

• copywriting

  : write or improve marketing copy (headlines, CTAs, page copy)

• email-sequence

  : build email sequences and drip campaigns

• form-cro

  : optimize lead capture and contact forms

• free-tool-strategy

  : plan engineering-as-marketing free tools (calculators, generators)

• launch-strategy

  : product launches and announcements

• marketing-ideas

  : idea bank for growth + marketing tactics

• marketing-psychology

  : mental models / cognitive biases for better persuasion

• onboarding-cro

  : improve activation and onboarding

• page-cro

  : conversion optimization for any marketing page

• paid-ads

  : create and optimize paid ad campaigns

• paywall-upgrade-cro

  : optimize in-app paywalls and upgrade screens

• popup-cro

  : create/optimize popups and modals

• pricing-strategy

  : pricing, packaging, and monetization

• programmatic-seo

  : build SEO pages at scale (templates + data)

• referral-program

  : design referral and affiliate programs

• schema-markup

  : add structured data and rich snippets

• seo-audit

  : audit technical and on-page SEO

• signup-flow-cro

  : optimize signup and registration flows

• social-content

  : create and schedule social media content

Module router

Pick one of these modules and read the matching file:

• references/page-cro/SKILL.md

• references/signup-flow-cro/SKILL.md

• references/onboarding-cro/SKILL.md

• references/form-cro/SKILL.md

• references/popup-cro/SKILL.md

• references/paywall-upgrade-cro/SKILL.md

• references/copywriting/SKILL.md

• references/copy-editing/SKILL.md

• references/email-sequence/SKILL.md

• references/social-content/SKILL.md

• references/analytics-tracking/SKILL.md

• references/ab-test-setup/SKILL.md

• references/seo-audit/SKILL.md

• references/programmatic-seo/SKILL.md

• references/schema-markup/SKILL.md

• references/competitor-alternatives/SKILL.md

• references/pricing-strategy/SKILL.md

• references/launch-strategy/SKILL.md

• references/paid-ads/SKILL.md

• references/referral-program/SKILL.md

• references/free-tool-strategy/SKILL.md

• references/marketing-ideas/SKILL.md

• references/marketing-psychology/SKILL.md

Output rules

• Prefer 80/20: biggest levers first.
• Never invent metrics or keyword volumes. If missing, label assumptions.
• When possible: include copy/paste drafts and an implementation checklist.