Skills social-post-generator

Name: social-post-generator
Author: openclaw

Generate engaging social media content for multiple platforms. Use when users need to create posts for Twitter/X, LinkedIn, Instagram, Facebook, or other social platforms. Supports tone customization, hashtag generation, content repurposing, and platform-specific formatting.

install

source · Clone the upstream repo

git clone https://github.com/openclaw/skills

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/openclaw/skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/954215110/social-post-generator" ~/.claude/skills/openclaw-skills-social-post-generator && rm -rf "$T"

OpenClaw · Install into ~/.openclaw/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/openclaw/skills "$T" && mkdir -p ~/.openclaw/skills && cp -r "$T/skills/954215110/social-post-generator" ~/.openclaw/skills/openclaw-skills-social-post-generator && rm -rf "$T"

manifest: skills/954215110/social-post-generator/SKILL.md

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Social Post Generator

Generate engaging, platform-optimized social media content quickly.

Quick Start

When user asks to create social media content:

Identify the topic - What are they posting about?
Choose platform(s) - Twitter, LinkedIn, Instagram, etc.
Determine tone - Professional, casual, funny, inspirational?
Generate content - Create platform-specific posts

Platform Guidelines

Twitter/X

Max 280 characters per tweet
Use 2-3 relevant hashtags
Can create threads for longer content
Emojis work well
Include CTAs when appropriate

Professional tone (usually)
Longer form welcome (up to 3000 chars)
3-5 hashtags max
Focus on value/insights
Hook in first 2-3 lines

Instagram

Caption up to 2200 characters
Hashtags: 5-15 (mix of sizes)
Emojis encouraged
Include engagement hooks (questions, CTAs)
Consider visual context

Facebook

Casual to semi-professional
1-3 hashtags
Links work well
Questions drive engagement

Workflow

1. Ask clarifying questions if needed:
   - What's the topic/product/event?
   - Target audience?
   - Preferred platforms?
   - Tone/vibe?

2. Generate options:
   - Create 2-3 variations per platform
   - Include hashtags
   - Add emoji suggestions

3. Refine based on feedback

Hashtag Strategy

See references/hashtags.md for hashtag research tips.

Quick rules:

Twitter: 2-3 hashtags, keep them short
LinkedIn: 3-5 professional hashtags
Instagram: 10-15 mixed (broad + niche)
Facebook: 1-3 max

Tone Examples

Tone	Example Hook
Professional	"Here's what I learned about..."
Casual	"Okay but can we talk about..."
Funny	"Nobody: ... Me:"
Inspirational	"Remember: small steps lead to big changes"
Urgent	"This changes everything..."

Content Repurposing

Transform one piece of content into multiple posts:

Blog post → Twitter thread + LinkedIn article + Instagram carousel captions
Video → Quote clips + Behind-the-scenes + Key takeaways
Product launch → Teaser + Announcement + Feature highlights + User testimonials

See references/repurposing.md for templates.

Commands / Triggers

Use this skill when user says things like:

"Write a tweet about..."
"Create a LinkedIn post for..."
"Help me with social media content"
"Generate hashtags for..."
"Make this go viral"
"Post about [topic]"

Scripts

```
scripts/generate_hashtags.py
```
- Generate relevant hashtags from topic
```
scripts/count_characters.py
```
- Validate character counts per platform

Assets

```
assets/emoji-guide.md
```
- Emoji suggestions by category
```
assets/templates/
```
- Ready-to-use post templates

Tips

Always include a hook - First line determines if people read more
Add whitespace - Walls of text get skipped
End with CTA - Tell people what to do next
Test variations - What works varies by audience
Stay authentic - Don't sound like a bot