Analytics Tracking Skill

Trigger

When the user wants to set up, improve, or audit analytics tracking and measurement.

Trigger phrases: "set up tracking", "GA4", "Google Analytics", "conversion tracking", "event tracking", "UTM parameters", "tag manager", "GTM", "analytics implementation", "tracking plan"

Process

1. Understand: Product type, key conversion actions, current setup
2. Design: Event taxonomy, conversion funnels, UTM strategy
3. Implement: Tracking code, GTM configuration, custom events
4. Verify: Testing plan to confirm data accuracy
5. Dashboard: KPI definitions and reporting structure

Output: Tracking Plan

# Tracking Plan — [Product]

## Key Conversions
| Event | Trigger | Parameters | Priority |
|-------|---------|------------|----------|
| sign_up | Form submission | method, source | P0 |
| purchase | Checkout complete | value, currency, items | P0 |
...

## Event Taxonomy
### Naming Convention
- Format: `[object]_[action]` (e.g., `button_click`, `form_submit`)
- Always lowercase, underscore separated
- Include: event name, category, label, value

### User Properties
| Property | Type | Description |
|----------|------|-------------|
| user_type | string | free / pro / enterprise |
| signup_date | date | Account creation date |
...

## UTM Strategy
| Campaign Type | Source | Medium | Campaign |
|--------------|--------|--------|----------|
| Newsletter | newsletter | email | [YYYY-MM-topic] |
| Social organic | twitter/linkedin | social | [topic] |
| Paid ads | google/meta | cpc | [campaign-name] |
...

## Conversion Funnels
### Primary: Visitor → Signup → Activation → Purchase
1. page_view (landing page)
2. cta_click (signup button)
3. sign_up (form submitted)
4. onboarding_start
5. key_action_complete (activation event)
6. purchase

## Dashboard KPIs
| KPI | Definition | Target |
|-----|-----------|--------|
| Conversion rate | signups / visitors | >3% |
...

Rules

• Always define events before implementing — plan first
• Use consistent naming conventions across all events
• Test every event in debug mode before going live
• Document everything — future you will thank present you
• GDPR: always include consent mechanism before tracking EU users