Skills sw-form-cro

Form CRO Skill

install
source · Clone the upstream repo
git clone https://github.com/openclaw/skills
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/openclaw/skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/amdf01-debug/sw-form-cro" ~/.claude/skills/openclaw-skills-sw-form-cro && rm -rf "$T"
OpenClaw · Install into ~/.openclaw/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/openclaw/skills "$T" && mkdir -p ~/.openclaw/skills && cp -r "$T/skills/amdf01-debug/sw-form-cro" ~/.openclaw/skills/openclaw-skills-sw-form-cro && rm -rf "$T"
manifest: skills/amdf01-debug/sw-form-cro/SKILL.md
source content

Form CRO Skill

Trigger

Optimise forms for higher completion rates.

Trigger phrases: "optimise this form", "form conversion", "reduce form abandonment", "form UX", "checkout form"

Process

  1. Analyse: Current fields, completion rate, drop-off points
  2. Reduce: Remove unnecessary fields, consolidate where possible
  3. Restructure: Multi-step if >4 fields, logical grouping, progress indicators
  4. Optimise: Labels, placeholders, validation, error handling, autofill
  5. Test: Recommend A/B tests for changes

Key Principles

  • Every field you remove increases completion by ~5-10%
  • Multi-step forms convert 86% higher than single-step (for 5+ fields)
  • Inline validation > submit-and-see-errors
  • Social auth reduces friction by 50%+ for signups
  • "Continue" > "Submit" > "Next" for button text
  • Show "X of Y steps" for multi-step forms
  • Save partial progress for long forms
  • Required vs optional: mark optional, not required (fewer fields feel lighter)

Output

Redesigned form specification with: field list, order, validation rules, error messages, multi-step breakdown (if applicable), and button copy.