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Skills sw-page-cro

Page CRO Skill

install
source · Clone the upstream repo
git clone https://github.com/openclaw/skills
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/openclaw/skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/amdf01-debug/sw-page-cro" ~/.claude/skills/openclaw-skills-sw-page-cro && rm -rf "$T"
OpenClaw · Install into ~/.openclaw/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/openclaw/skills "$T" && mkdir -p ~/.openclaw/skills && cp -r "$T/skills/amdf01-debug/sw-page-cro" ~/.openclaw/skills/openclaw-skills-sw-page-cro && rm -rf "$T"
manifest: skills/amdf01-debug/sw-page-cro/SKILL.md
tags
#web-analysis#conversion-rate-optimization#heuristic-evaluation#a-b-testing#page-auditing#web-performance
source content

Page CRO Skill

Trigger

Audit any landing/product page for conversion blockers.

Trigger phrases: "audit this page", "conversion audit", "why isn't this converting", "page CRO", "landing page review"

Process

  1. Load page: Fetch URL and analyse structure, copy, layout, CTAs
  2. Heuristic evaluation: Check against 40+ conversion principles
  3. Identify blockers: Categorise as critical, warning, or opportunity
  4. Benchmark: Compare against industry conversion rates
  5. Recommend: Specific, prioritised fixes with expected impact

Audit Framework

Above the Fold (most critical)

  • Value proposition clear within 5 seconds
  • Primary CTA visible without scrolling
  • Headline matches visitor intent / ad copy
  • No competing CTAs or distractions

Trust Signals

  • Social proof present (testimonials, logos, numbers)
  • Security indicators (SSL, payment badges)
  • Risk reducers (guarantee, free trial, no credit card)

Copy

  • Benefit-led, not feature-led
  • Specific numbers over vague claims
  • Addresses primary objection
  • Scannable (subheadings, bullets, short paragraphs)

CTA

  • Action-oriented button text (not "Submit")
  • Contrasting colour
  • Repeated at logical intervals
  • Microcopy addresses friction ("No credit card required")

Mobile

  • Touch-friendly tap targets (44px+)
  • No horizontal scroll
  • CTA accessible on mobile viewport
  • Images load quickly

Output Format

# CRO Audit: [URL]

## Conversion Score: [X/100]

## Critical (fix today)
1. [Issue] → [Specific fix] — Expected impact: [High]

## Warnings (fix this week)
1. [Issue] → [Specific fix] — Expected impact: [Medium]

## Opportunities (test these)
1. [Opportunity] → [How to test]

## Recommended A/B Tests
1. [Test idea] — [Hypothesis] — [Estimated lift]