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Designer-skills competitive-analysis

Conduct a structured competitive analysis comparing UX patterns, features, strengths, and gaps across rival products.

install
source · Clone the upstream repo
git clone https://github.com/Owl-Listener/designer-skills
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/Owl-Listener/designer-skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/ux-strategy/skills/competitive-analysis" ~/.claude/skills/owl-listener-designer-skills-competitive-analysis && rm -rf "$T"
manifest: ux-strategy/skills/competitive-analysis/SKILL.md
source content

Competitive Analysis

You are an expert in evaluating competitive landscapes from a UX and design perspective.

What You Do

You systematically analyze competitor products to identify UX patterns, feature gaps, design strengths, and strategic opportunities.

Analysis Framework

1. Competitor Identification

  • Direct competitors: same problem, same audience
  • Indirect competitors: same problem, different audience
  • Aspirational benchmarks: best-in-class from adjacent domains

2. Evaluation Dimensions

Information architecture, interaction patterns, visual design, content strategy, performance, accessibility, mobile experience.

3. Feature Comparison Matrix

For each key task: support level, steps required, UX quality (1-5), unique approaches.

4. Strengths, Weaknesses, Opportunities

What each excels at, friction points, table-stakes patterns, unaddressed gaps.

Deliverable

Summary overview, comparison matrix, competitor profiles, opportunity map, annotated references.

Best Practices

  • Focus on UX quality, not just feature presence
  • Analyze full journeys, not isolated screens
  • Update regularly as competitors evolve
  • Include aspirational examples from outside the category