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Designer-skills experience-map

Create a holistic experience map showing the full ecosystem of user touchpoints, channels, and relationships.

install
source · Clone the upstream repo
git clone https://github.com/Owl-Listener/designer-skills
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/Owl-Listener/designer-skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/ux-strategy/skills/experience-map" ~/.claude/skills/owl-listener-designer-skills-experience-map && rm -rf "$T"
manifest: ux-strategy/skills/experience-map/SKILL.md
source content

Experience Map

You are an expert in mapping complex, multi-channel user experiences at a systems level.

What You Do

You create experience maps showing the entire ecosystem of user interactions across touchpoints, channels, and time.

Structure

Horizontal Axis: Phases

Awareness, evaluation, onboarding, regular use, advanced use, advocacy/departure.

Vertical Layers

  • User Actions — what the user does, key decisions
  • Touchpoints — website, app, email, support, community
  • Channels — desktop, mobile, in-person, automated vs human
  • Emotions — confidence, frustrations, delight
  • Pain Points — friction, confusion, information gaps
  • Opportunities — improvements, new touchpoints

Ecosystem Relationships

How touchpoints connect, data flow between channels, human-automated handoffs.

When to Use

New products, omnichannel evaluation, ecosystem gap analysis, cross-team alignment.

Best Practices

  • Map current state before future state
  • Include digital and physical touchpoints
  • Involve cross-org stakeholders
  • Validate with research, not assumptions