Pm-skills foundation-persona

Name: foundation-persona
Author: product-on-purpose

Generates an evidence-calibrated product or marketing persona using the canonical v2.5 output contract. Use when shaping artifact perspective, stress-testing decisions, or framing product and GTM strategy.

install

source · Clone the upstream repo

git clone https://github.com/product-on-purpose/pm-skills

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/product-on-purpose/pm-skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/foundation-persona" ~/.claude/skills/product-on-purpose-pm-skills-foundation-persona && rm -rf "$T"

manifest: skills/foundation-persona/SKILL.md

source content

Persona Builder

This skill produces decision-usable personas from one canonical template pack.

Supported Modes

```
product
```
```
marketing
```
```
buyer
```
as input alias for
```
marketing
```
(output remains labeled
```
Marketing
```
)

Generated

agent

mode is out of scope for

v2.5.0

. If the user asks for

agent

, ask them to choose

product

marketing

When to Use

Before drafting PM or GTM artifacts that need a clear persona viewpoint
When teams disagree on priorities and need behavior-grounded tradeoff framing
When assumptions and confidence levels must be explicit for decision review
When tailoring downstream work (PRD, stories, launch, messaging, enablement) to a specific user or buyer profile

Instructions

When asked to generate a persona, follow these steps:

Resolve mode and intent Determine whether the request is
```
product
```
or
```
marketing
```
(
```
buyer
```
alias allowed). If mode is omitted, ask for mode selection. If execution must continue without reply, default to
```
product
```
and state that fallback explicitly.
Collect context and evidence Use user-provided context first (goals, audience, domain, constraints, sources). If evidence is thin, continue generation but mark gaps and calibrate confidence.

Select exactly one template Use

references/TEMPLATE.md

and choose exactly one of:

```
Product Persona Template
```
```
Marketing Persona Template
```

Generate a complete artifact Fill the selected template end-to-end:
- header + one-sentence core-reality statement
- metadata table
- ```
Persona Card
```
- sections
```
1
```
  through
```
11
```
- ```
Evidence & Confidence
```
Enforce mode boundaries
- Product mode: focus on workflow behavior, decision patterns, friction, quality bar, and product tradeoffs.
- Marketing mode: focus on buying triggers, evaluation criteria, committee dynamics, objections, messaging, and GTM implications.
Apply evidence and confidence policy
- Use
```
High|Medium|Low
```
  confidence with rationale.
- Distinguish validated evidence from assumptions.
- State open questions and governance follow-up.
Finalize for direct use Remove template guidance blockquotes (
```
>
```
notes) from the final output. Ensure narrative entries are concrete and decision-changing, not placeholder bullets.

Output Contract (v2.5.0)

Use one mode only (
```
Product
```
or
```
Marketing
```
) per output.
Keep section numbering and headings from the selected template.
Preserve the evidence table plus validated/assumed/open-questions/governance blocks.

Quality Checklist

Before finalizing, verify:

Exactly one mode is used and clearly labeled
```
buyer
```
inputs are normalized to
```
Marketing
```
Header, core-reality statement, metadata table, and
```
Persona Card
```
are present
All
```
1
```
through
```
11
```
sections from the selected template are present and complete
Includes/not-valid boundaries are explicit in the metadata and narrative
Evidence table is populated with concrete sources
Confidence is
```
High
```
,
```
Medium
```
, or
```
Low
```
with rationale

Validated

Assumed

Open questions

, and

Governance

blocks are present

Template authoring notes (
```
>
```
guidance lines) are removed from the completed output

Examples

See

references/EXAMPLE.md

for a completed sample output.