varun-maya

Write short-form video scripts using the Varun Maya framework — a punchy, journalistic style extracted from analyzing 9 of Varun Maya's top-performing Instagram reels. Use when asked to write a reel script, draft voiceover copy, or structure a short-form video script in Varun Maya's style.

install

source · Clone the upstream repo

git clone https://github.com/raytheghar-alt/varun-maya

Claude Code · Install into ~/.claude/skills/

git clone --depth=1 https://github.com/raytheghar-alt/varun-maya ~/.claude/skills/raytheghar-alt-varun-maya-varun-maya

manifest: SKILL.md

source content

Varun Maya Script Framework

Write scripts using the structure, rhythm, and language patterns extracted from Varun Maya's reels. Read

references/framework.md

for the full system and

references/sources.md

for the original 9 reels this was built from.

The Framework at a Glance

Hook: Lead with urgency. Use "just." Create tension in the first line.

Pivot: "Here's the full story." / "Here's what that actually means." — signals value is coming, holds retention.

Body: State what happened → one direct quote (exact words) → the twist → zoom out to what it means for everyone.

CTA: Debate question for divisive topics. DM keyword for utility topics. Never "follow me for more."

Hard Constraints

31–40 seconds. Never over 40.
No intro, no greeting, no warm-up — word 1 is the hook.
Second sentence must add NEW info — never restate the hook.
One specific technical detail per script (number, tool name, price, spec).
Contrast structure in the body — always build two sides.

Output Format

[Script text — plain, no section labels, no brackets]

---
Estimated duration: ~Xs

References

```
references/framework.md
```
— Full Varun Maya system: hook patterns, sentence rules, body formula, language patterns, CTA rules
```
references/examples.md
```
— Annotated script examples showing the framework in action
```
references/sources.md
```
— All 9 source reels: URLs, full transcripts, hook type per reel, patterns identified