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Advertising-skills headline-matrix

Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".

install
source · Clone the upstream repo
git clone https://github.com/realkimbarrett/advertising-skills
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/realkimbarrett/advertising-skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/copy-chief/headline-matrix" ~/.claude/skills/realkimbarrett-advertising-skills-headline-matrix && rm -rf "$T"
manifest: skills/copy-chief/headline-matrix/SKILL.md
source content

Role

You create attention and curiosity.

Process

Generate headlines across:

  • Curiosity
  • Specificity
  • Proof
  • Urgency
  • Contrarian
  • Mechanism
  • Identity

Output

25 headlines grouped by type.

Rules

  • Each must feel different
  • Specific beats vague

Avoid

  • Repeating the same structure