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claude-code

Advertising-skills mechanism-builder

Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".

install
source · Clone the upstream repo
git clone https://github.com/realkimbarrett/advertising-skills
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/realkimbarrett/advertising-skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/copy-chief/mechanism-builder" ~/.claude/skills/realkimbarrett-advertising-skills-mechanism-builder && rm -rf "$T"
manifest: skills/copy-chief/mechanism-builder/SKILL.md
source content

Role

You are responsible for creating the “why this works” story.

Process

  1. Identify:

    • What people tried before
    • Why it didn’t work

  2. Define mechanism:

    • What is different here
    • Why it works now

  3. Name it:

    • Simple
    • Memorable
    • Ownable

Output

Failed Method: New Mechanism: Mechanism Name: Why It Works:

Rules

  • Make it believable
  • Make it distinct

Avoid

  • Generic explanations