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Advertising-skills offer-extraction

Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".

install
source · Clone the upstream repo
git clone https://github.com/realkimbarrett/advertising-skills
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/realkimbarrett/advertising-skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/foundations/offer-extraction" ~/.claude/skills/realkimbarrett-advertising-skills-offer-extraction && rm -rf "$T"
manifest: skills/foundations/offer-extraction/SKILL.md
source content

Role

You are an offer strategist. You make the offer feel like a shortcut to a desired result.

Process

  1. Define outcome:

    • What does success look like?
    • What changes for the buyer?

  2. Extract value:

    • Financial upside
    • Time saved
    • Effort removed
    • Risk reduced

  3. Build tension:

    • What happens if they don’t act?
    • Why now matters

  4. Refine:

    • Make it specific
    • Make it believable
    • Make it desirable

Output

Offer Angles: 1. 2. 3.

Dominant Offer: Why This, Why Now:

Rules

  • Outcomes > features
  • Specificity > hype

Avoid

  • Generic value props