LinkedIn Content Creation via Reepl

Full LinkedIn content management through Reepl's MCP integration. Write posts in your authentic voice, schedule content, manage drafts, generate AI images, create carousels, post to Twitter/X, browse your saved content library, and maintain contacts -- all from your AI assistant.

Prerequisites

1. Reepl account -- sign up at reepl.io
2. MCP connection -- connect your account via OAuth (see Setup below)
3. Gemini API key (optional) -- required only for AI image generation, link at Settings > AI Models

Setup

# 1. Visit the OAuth page to connect your Reepl account
https://mcp.reepl.io/oauth/authorize

# 2. Log in with your Reepl credentials (Google or email)

# 3. Copy the API key shown after authorization

# 4. Configure the MCP server endpoint
https://mcp.reepl.io/mcp?key=YOUR_API_KEY

If you receive authentication errors at any point, re-authenticate at the URL above.

Available Tools (31 total)

create_draft

get_drafts

update_draft

delete_draft

publish_to_linkedin

schedule_post

update_scheduled_post

delete_scheduled_post

publish_now

schedule_draft

get_published_posts

get_scheduled_posts

add_comment_to_post

get_user_profile

get_voice_profile

update_voice_profile

get_contacts

get_lists

get_list_contacts

add_contact_to_list

get_collections

get_saved_posts

get_templates

generate_image

generate_carousel_content

list_carousel_drafts

get_carousel_draft

create_carousel_draft

update_carousel_draft

delete_carousel_draft

twitter_create_post

Content Rules

All LinkedIn content MUST be plain text. Never use markdown formatting like bold, italic, or # headings. LinkedIn does not render markdown -- it will appear literally in the feed, looking AI-generated. Use line breaks, spacing, and natural punctuation for structure instead.

LinkedIn posts have a 3,000 character limit.

Tool Reference

1. Create Draft

Save a post idea for later editing or publishing.

{
  "content": "Just wrapped up a deep dive into how AI is reshaping B2B sales.\n\nHere are 3 things I learned...",
  "title": "AI in B2B Sales",
  "mediaUrls": ["https://example.com/image.jpg"]
}

content

title

mediaUrls

2. Get Drafts

List and search your saved drafts.

{
  "search": "AI sales",
  "limit": 10
}

limit

search

3. Update Draft

Edit an existing draft's content, title, or images.

{
  "draft_id": "abc-123",
  "content": "Updated post content here...",
  "title": "New Title"
}

draft_id

content

title

mediaUrls

4. Delete Draft

{
  "draft_id": "abc-123"
}

draft_id

5. Publish to LinkedIn

Publish a post to LinkedIn immediately. This action is irreversible -- always confirm with the user before calling.

{
  "content": "Excited to share that we just hit 10,000 users on Reepl!\n\nBuilding in public has been one of the best decisions we made.\n\nHere's what I'd tell founders who are hesitant to share their journey...",
  "visibility": "PUBLIC"
}

content

mediaUrls

visibility

PUBLIC

CONNECTIONS

6. Schedule Post

Queue a post for future publishing. Times are rounded to 15-minute intervals.

{
  "content": "Monday motivation: the best time to start was yesterday. The second best time is now.",
  "scheduledFor": "2026-02-17T08:00:00Z",
  "visibility": "PUBLIC"
}

content

scheduledFor

2026-02-17T08:00:00Z

mediaUrls

visibility

PUBLIC

CONNECTIONS

Scheduling tips:

• Ask the user for their preferred time rather than picking one yourself.
• If they want suggestions, recommend varied slots: early morning (7-8 AM), lunch (12-1 PM), or end of day (5-6 PM) in their timezone.
• Avoid scheduling all posts at the same time -- spread them for better engagement.

7. Update Scheduled Post

Change the time, content, visibility, or images on a post that's already scheduled.

{
  "post_id": "post-456",
  "scheduledFor": "2026-02-18T12:30:00Z",
  "content": "Updated content for the scheduled post..."
}

post_id

scheduledFor

content

visibility

mediaUrls

8. Delete Scheduled Post

Cancel and remove a scheduled post. Only works on posts with status

scheduled

failed

pending_approval

{
  "post_id": "post-456"
}

post_id

9. Publish Now

Immediately queue a scheduled post for publishing by rescheduling it to now. The post will be picked up by the scheduler within a few minutes. Only works on scheduled posts.

{
  "post_id": "post-456"
}

post_id

10. Schedule Draft

Schedule an existing draft for LinkedIn publishing. Fetches the draft content and creates a new scheduled post. The original draft remains as a draft.

{
  "draft_id": "abc-123",
  "scheduledFor": "2026-02-17T08:00:00Z"
}

draft_id

get_drafts

scheduledFor

11. Get Published Posts

View the user's published LinkedIn posts. Supports keyword search and pagination.

{
  "limit": 10,
  "search": "AI"
}

limit

search

nextToken

nextToken

12. Get Scheduled Posts

View posts currently queued for future publishing. Supports status filtering, keyword search, and pagination.

{
  "limit": 10,
  "status": "scheduled"
}

limit

status

scheduled

failed

pending_approval

changes_requested

search

nextToken

nextToken

13. Add Comment to Post

Add a comment to a published LinkedIn post. Some post types (reshares, restricted posts) may reject comments -- this is a LinkedIn limitation.

{
  "post_id": "post-456",
  "comment_text": "Great insights! This resonates with what I've seen in enterprise sales."
}

post_id

postId

get_published_posts

comment_text

14. Get User Profile

Returns the user's name, email, and LinkedIn URL. No parameters required.

15. Get Voice Profile

Read the user's voice profile -- writing style patterns learned from their published posts. No parameters required.

Returns:

• userInstructions

  -- guidelines the user has set (topics to avoid/emphasize, brand keywords, custom rules, writing samples)

• generatedProfile

  -- LLM-learned patterns (tone dimensions, vocabulary preferences, hook styles, structure patterns, anti-patterns)

• allowAutoUpdate

  -- whether the generated profile can be updated automatically

• isActive

  -- whether the voice profile is active

Always read the voice profile before generating content. This is the key to writing posts that sound like the user, not like an AI.

16. Update Voice Profile

Update the voice profile with newly learned patterns after analyzing the user's posts.

{
  "generatedProfile": {
    "schema_version": "1.0",
    "tone": { "primary": "conversational-authoritative" },
    "vocabulary": { "signature_phrases": ["here's the thing", "let me break this down"] },
    "structure": { "hook_patterns": [{ "type": "bold-statement" }, { "type": "question" }] },
    "anti_patterns": { "never_do": ["use corporate jargon", "start with 'I'm excited to announce'"] }
  }
}

allowAutoUpdate

isActive

userInstructions

generatedProfile

Important: Before updating

generatedProfile

allowAutoUpdate

true

17. Get Contacts

Browse saved LinkedIn contacts and profiles. Supports pagination.

{
  "search": "product manager",
  "limit": 20
}

limit

search

nextToken

nextToken

18. Get Lists

Browse the user's contact lists (curated groups of contacts).

{
  "search": "leads",
  "limit": 10
}

search

limit

19. Get List Contacts

Get all contacts in a specific contact list. Use

get_lists

{
  "list_id": "list-123",
  "limit": 20
}

list_id

limit

nextToken

nextToken

20. Add Contact to List

Add an existing contact to a contact list. Use

get_contacts

get_lists

{
  "profile_id": "profile-abc",
  "list_id": "list-123"
}

profile_id

profileID

list_id

21. Get Collections

Browse saved post collections (groups of bookmarked LinkedIn posts).

{
  "search": "inspiration",
  "limit": 10
}

search

limit

22. Get Saved Posts

Read posts from a specific collection. Use

get_collections

{
  "collectionID": "col-789",
  "search": "storytelling",
  "limit": 10
}

collectionID

limit

search

23. Get Templates

Browse post templates and content ideas saved in the user's library.

{
  "search": "product launch",
  "limit": 10
}

limit

search

catalogID

24. Generate Image

Generate an AI image for a LinkedIn post using Google Gemini. Requires the user to have linked their Gemini API key in Reepl settings.

{
  "style": "infographic",
  "postContent": "3 ways AI is changing B2B sales in 2026..."
}

style

postContent

customPrompt

custom

Available styles:

infographic

minimal-illustration

bold-text

screenshot-social-proof

comic-storyboard

realistic-portrait

diagram-flowchart

custom

customPrompt

Always show the generated image to the user for approval before publishing. Pass the returned URL as

mediaUrls

publish_to_linkedin

schedule_post

25. Generate Carousel Content

Generate AI slide content for a LinkedIn carousel. Supports plain text topics, YouTube URLs, and article URLs. Returns slide headlines and body text to pass into

create_carousel_draft

Note: the API adds a hook slide and CTA slide automatically, so the actual slide count will be

number_of_slides + 2

{
  "topic": "remote work productivity tips",
  "number_of_slides": 5
}

{
  "url": "https://youtube.com/watch?v=...",
  "number_of_slides": 6
}

topic

url

number_of_slides

26. List Carousel Drafts

List the user's carousel drafts saved in Reepl.

{
  "search": "productivity",
  "limit": 10
}

search

limit

27. Get Carousel Draft

Fetch a single carousel draft by ID, including all slide content, theme, and styling.

{
  "draft_id": "carousel-abc"
}

draft_id

list_carousel_drafts

28. Create Carousel Draft

Save a new carousel draft in Reepl. Pass slides from

generate_carousel_content

{
  "title": "5 Remote Work Tips",
  "slides": [
    { "headline": "Stop working from the couch", "body": "Your brain associates spaces with activities. Create a dedicated workspace." },
    { "headline": "Time-block your deep work", "body": "90-minute focus blocks beat 8 hours of fragmented attention every time." }
  ],
  "theme": "3"
}

title

slides

headline

body

theme

'1'

'22'

title_font_size

lg

md

sm

body_font_size

lg

md

sm

29. Update Carousel Draft

Update an existing carousel draft. Only provide the fields you want to change -- unspecified fields are left as-is. Note: providing

slides

{
  "draft_id": "carousel-abc",
  "title": "Updated Title",
  "slides": [
    { "headline": "New headline", "body": "New body text" }
  ]
}

draft_id

title

slides

theme

'1'

'22'

title_font_size

lg

md

sm

body_font_size

lg

md

sm

30. Delete Carousel Draft

Permanently delete a carousel draft. This cannot be undone.

{
  "draft_id": "carousel-abc"
}

draft_id

31. Twitter/X: Create Post

Create or schedule a Twitter/X post or thread. Requires a Twitter account connected in Reepl Settings > Integrations and an active Premium subscription.

For a single tweet, pass an array with one item. For a thread, pass multiple items in order.

{
  "threadTweets": [
    { "index": 0, "text": "I spent 6 months studying how top creators grow on LinkedIn. Here's what actually works (thread):" },
    { "index": 1, "text": "1/ Consistency beats virality. Posting 3x/week for 6 months outperforms a single viral post every time." },
    { "index": 2, "text": "2/ Comments matter more than posts. Thoughtful replies on big accounts drive more followers than original posts." }
  ],
  "scheduledFor": "2026-03-15T14:00:00Z"
}

threadTweets

index

text

scheduledFor

linkedPostId

postId

Common Patterns

Pattern 1: Write a Post in the User's Voice

1. get_voice_profile          -- read their writing style
2. Ask user for topic          -- what do they want to write about?
3. Write draft (plain text!)   -- match their tone, hooks, vocabulary
4. Show draft, get feedback    -- iterate until they're happy
5. create_draft OR publish     -- save or go live

Pattern 2: Schedule a Week of Content

1. get_voice_profile           -- read writing style
2. get_templates               -- browse content ideas
3. get_saved_posts             -- browse inspiration from collections
4. Write 3-5 posts             -- vary topics, hooks, formats
5. schedule_post (x5)          -- spread across Mon-Fri at varied times

Pattern 3: Repurpose Saved Content

1. get_collections             -- find the right collection
2. get_saved_posts             -- browse posts in it
3. Pick a post, rewrite it     -- new angle, user's voice
4. create_draft or publish     -- save or go live

Pattern 4: Post with AI-Generated Image

1. Write the post content first
2. generate_image              -- use post content as context
3. Show the image to user      -- get approval
4. publish_to_linkedin         -- pass image URL in mediaUrls

Pattern 5: Analyze and Update Voice Profile

1. get_published_posts         -- fetch recent posts (limit: 20)
2. Analyze patterns            -- tone, hooks, vocabulary, structure
3. get_voice_profile           -- check if allowAutoUpdate is true
4. update_voice_profile        -- save learned patterns to generatedProfile

Pattern 6: Create a LinkedIn Carousel

1. Read carousel_guidelines prompt  -- understand content and styling rules
2. generate_carousel_content        -- provide topic or URL
3. Review slides with user          -- adjust if needed
4. create_carousel_draft            -- save with brand kit styling
5. Share the deep link              -- user fine-tunes in Reepl editor
6. update_carousel_draft            -- apply any requested edits

Pattern 7: Cross-Post to Twitter/X

1. Write or retrieve the LinkedIn post content
2. Adapt for Twitter format           -- split into 280-char chunks for threads
3. twitter_create_post                -- schedule or save as draft
4. Pass linkedPostId if cross-posting -- links the Twitter thread to the LinkedIn post

Pattern 8: Schedule a Draft

1. get_drafts                  -- find the draft to publish
2. Ask user for preferred time -- or suggest morning/lunch/evening slots
3. schedule_draft              -- pass draft_id and scheduledFor

Error Handling

Session expired or invalid

Content exceeds 3000 character limit

draft_id is required

get_drafts

collectionID is required

get_collections

GEMINI_NOT_LINKED

Rate limit exceeded

Resource not found

Couldn't comment on this post

Best Practices

1. Always read the voice profile first. Before writing any content, call

   get_voice_profile

   to understand the user's writing style. Posts should sound like them, not like an AI.
2. Plain text only. Never use markdown in post content. No

   **bold**

   , no

   *italic*

   , no

   # headings

   . LinkedIn renders these literally.
3. Confirm before publishing. Always show the final content and get explicit confirmation before calling

   publish_to_linkedin

   ,

   schedule_post

   , or

   publish_now

   . These affect the user's real LinkedIn profile.
4. Vary scheduling times. Don't default to 9 AM for every post. Ask the user, or suggest varied slots across mornings, lunch, and end of day.
5. Never fabricate data. Don't invent engagement metrics, analytics, or post performance numbers. Only report what the API returns.
6. Respect voice profile locks. If

   allowAutoUpdate

   is false, do not modify

   generatedProfile

   . The user has intentionally locked their voice profile.
7. Use the library. Before writing from scratch, check templates and saved posts for inspiration. The user has curated these for a reason.
8. Read carousel guidelines before creating carousels. Call the

   carousel_guidelines

   prompt to understand content rules and the slide structure before generating or saving carousel content.

See Also

• Reepl -- AI-powered LinkedIn content management platform
• Reepl Help Center -- Documentation and guides
• MCP Setup Guide -- Connect your Reepl account to Claude
• Reepl Chrome Extension -- AI writing assistant for LinkedIn