SkyyRose Launch Commander

When to Use This Skill

• Planning a new product drop (single product or collection)
• Orchestrating a seasonal launch (Black Friday, summer drop, holiday)
• Coordinating restock announcements
• Running a flash drop / surprise release
• Generating all launch assets (emails, ads, social, product pages) in one workflow

This is the MASTER SKILL that orchestrates:

skyyrose-product-copy

,

skyyrose-email-flows

,

skyyrose-paid-media

,

skyyrose-content-engine

, and

skyyrose-photography-brief

.

---

Drop Types & Timelines

Drop Type	Timeline	Emails	Social Posts	Ads
Full Collection Launch	T-30 to T+7	11 emails	15-20 posts	3 campaigns
Single Product Drop	T-14 to T+5	7 emails	8-10 posts	2 campaigns
Flash Drop (surprise)	T-48h to T+2	4 emails	5 posts	1 campaign
Restock	T-7 to T+3	5 emails	5 posts	1 campaign

---

Full Collection Launch Timeline (T-30 to T+7)

T-30: STRATEGY

• Define the drop: products, quantities, pricing, collection
• Set launch date and pre-order window duration
• Identify hero product (leads all creative)
• Set revenue target and ad budget
• Brief: Who is this drop for? What story does it tell?

Deliverable: Launch Brief document

T-21: CONTENT PRODUCTION

• Product renders generated (invoke AI pipeline: front, back, branding per SKU)
• Lifestyle photography briefs created (use

  skyyrose-photography-brief

  )
• Video scripts written: 3 TikToks, 2 Reels, 1 brand story (use

  skyyrose-content-engine

  )
• Email copy written for all 7 launch emails (use

  skyyrose-email-flows

  )
• Product descriptions written for all SKUs (use

  skyyrose-product-copy

  )
• Ad copy and creative briefs prepared (use

  skyyrose-paid-media

  )

Deliverable: Complete content library for the drop

T-14: WAITLIST & HYPE

• Waitlist / early-access signup page live on skyyrose.co
• Teaser posts begin on Instagram + TikTok (dark/mysterious imagery)
• Influencer seeding: ship product to 5-10 micro-creators
• Email teaser #1 sent to existing list ("something's coming")
• Countdown Stories on Instagram begin

Deliverable: Active hype machine running

T-7: FINAL PREP

• WooCommerce products configured:
  • Pre-order status enabled
  • Product images uploaded (renders + lifestyle)
  • Product copy pasted in (short desc, long desc, FAQ)
  • SEO meta filled (title, description, slug)
  • Collection/category assignments
  • Price and inventory quantity set
• Klaviyo email sequences scheduled (all 7 emails with correct dates/times)
• Ad campaigns built in Meta Ads Manager (NOT launched yet)
• TikTok ad campaigns built (NOT launched yet)
• Press release distributed (if newsworthy drop)
• Social media posts scheduled for launch day
• Test: complete a test purchase on staging or with test card

Deliverable: Everything built, tested, and waiting for go-live

T-1: PRE-LAUNCH CHECK

• ALL product pages live and functional
• Payment processing tested end-to-end
• Email sequences verified in Klaviyo (preview, test send)
• Ad campaigns in review / approved
• Social posts queued for publish
• Team briefed on launch day roles

T-0: LAUNCH DAY

10:00am PST — Subscriber Early Access

• Send "early access is live" email (subscribers only)
• Post "early access" Story on Instagram
• Monitor: site speed, checkout function, inventory count

12:00pm PST — Public Launch

• Send "now live" email to full list
• Publish launch posts on Instagram, TikTok, X
• Activate ad campaigns (Meta + TikTok + Google)
• Monitor first 4 hours: orders, page views, ad spend, any errors

Throughout Launch Day:

• Respond to DMs and comments in real-time
• Share Stories of early orders / excitement
• Screenshot and save any organic UGC from customers

T+1 to T+3: MOMENTUM

• Send "selling fast" email (with real % sold if >50%)
• Post customer reactions / UGC on Stories
• Adjust ad budgets: increase on winners, kill underperformers
• Share behind-the-scenes content (packing orders, production footage)

T+5 to T+7: CLOSE & TRANSITION

• Send "last chance" email (if inventory allows)
• Final push social posts
• When sold out: send "sold out + waitlist" email
• Transition ad campaigns to retargeting only
• Begin post-launch analysis

T+7: POST-LAUNCH REPORT

Generate using this template:

# [Drop Name] Launch Report

## Revenue
- Total revenue: $[X]
- Target: $[Y]
- Achievement: [X/Y]%
- Units sold: [N] of [Total available]
- Average order value: $[AOV]

## Email Performance
| Email | Open Rate | Click Rate | Revenue |
|-------|-----------|-----------|---------|
| Teaser | X% | X% | $0 |
| Announcement | X% | X% | $X |
| Early Access | X% | X% | $X |
| Public Launch | X% | X% | $X |
| Selling Fast | X% | X% | $X |
| Last Chance | X% | X% | $X |
| Sold Out | X% | X% | $0 |

## Ad Performance
| Platform | Spend | Revenue | ROAS | CPA | Top Creative |
|----------|-------|---------|------|-----|-------------|
| Meta | $X | $X | Xx | $X | [Name] |
| TikTok | $X | $X | Xx | $X | [Name] |
| Google | $X | $X | Xx | $X | [Name] |

## Social Performance
- Total impressions: [X]
- Total engagement: [X]
- New followers gained: [X]
- Top performing post: [link]
- UGC collected: [N] pieces

## Lessons Learned
1. [What worked]
2. [What didn't work]
3. [What to change for next drop]

---

Single Product Drop (Compressed — T-14)

Same structure, compressed timeline:

• T-14: Strategy + begin content production
• T-10: Content complete
• T-7: Hype begins (teasers, influencer seeding)
• T-3: WooCommerce ready, emails scheduled, ads built
• T-0: Launch (same day-of structure)
• T+5: Close + report

Email sequence: 5 emails (teaser, announcement, early access, selling fast, last chance)

---

Flash Drop (T-48 hours)

For surprise releases or limited restocks:

T-48h: Decide product, quantity, set up WooCommerce, write 4 emails T-24h: Teaser on social ("tomorrow. that's all we'll say.") T-0: Drop live. Email + social + DM to VIP customers simultaneously. T+24h: "Selling fast" update T+48h: Sold out or close

No ads for flash drops — organic urgency only.

---

Restock Drop (T-7)

For bringing back sold-out products:

T-7: Notify waitlist ("it's coming back") T-3: Email + social announcement with quantity T-0: Waitlist gets 2-hour early access, then public T+3: Close or continue

---

Cross-Skill Orchestration

When running a launch, invoke skills in this order:

1. skyyrose-product-copy

   → Generate product descriptions for all SKUs

2. skyyrose-photography-brief

   → Create shot lists and render briefs

3. skyyrose-email-flows

   → Build complete email sequence

4. skyyrose-paid-media

   → Create ad campaigns and creative briefs

5. skyyrose-content-engine

   → Generate social content calendar

6. skyyrose-seo-commerce

   → Optimize product pages for search

7. skyyrose-influencer-growth

   → Brief influencer partnerships

---

Anti-Patterns

• DO NOT launch without testing checkout — a broken cart on launch day is catastrophic
• DO NOT launch without pre-scheduled emails — manual sending leads to missed timing
• DO NOT discount on launch day — the product is new, it has full value
• DO NOT launch on Monday or Friday — Tuesday-Thursday get best email engagement
• DO NOT skip the post-launch report — every drop teaches something for the next one
• DO NOT launch multiple products without a hero — one product leads, others follow
• DO NOT forget to exclude purchasers from "selling fast" emails — that's insulting

Recovery

• Low pre-launch interest: Increase hype content, add an exclusive early-access incentive, extend teaser period.
• Site crashes on launch: Have a maintenance page ready, communicate via email/social, extend the drop window.
• Ads not approved in time: Always submit ads for review 48+ hours before launch. Have backup static images.
• Influencers don't post: Don't rely on influencer timing. Your owned channels (email + social) are the primary drivers.
• Slow sales after launch: Pivot messaging from "new" to social proof. Feature customer reactions. Add urgency.