Hubspot-admin-skills weekly-cleanup-routine

A lightweight 5-minute weekly health check covering bounce monitoring, new contact quality, workflow health, list growth trends, and data quality sampling. Quick early warning system, not a comprehensive audit.

install
source · Clone the upstream repo
git clone https://github.com/TomGranot/hubspot-admin-skills
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/TomGranot/hubspot-admin-skills "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/weekly-cleanup-routine" ~/.claude/skills/tomgranot-hubspot-admin-skills-weekly-cleanup-routine && rm -rf "$T"
manifest: skills/weekly-cleanup-routine/SKILL.md
source content

Weekly Cleanup Routine

A fast, 5-minute weekly check that catches problems early. This is not a deep audit — it is a spot-check designed to surface issues before they compound.

Prerequisites

  • HubSpot portal access
  • Bounce monitoring workflow active (run
    /bounce-monitoring-workflow
    first)

The 5-Minute Checklist

Stage 1: Before — Open Dashboards

Open HubSpot in your browser. Have the following views ready:

  • Email health dashboard
  • Workflow dashboard
  • Contacts list view (sorted by create date, descending)

Stage 2: Execute — Five Spot Checks

1. Bounce Monitoring (1 min)

  • Check the
    email_health_flag
    list. How many contacts were flagged this week?
  • If more than 10, investigate the source (bad import? form spam?).
  • If zero, confirm the workflow is still active.

2. New Contact Quality (1 min)

  • Filter contacts created in the last 7 days.
  • Spot-check 5-10 new contacts. Do they have:
    • Valid email addresses?
    • Company name populated?
    • Lifecycle stage set?
  • If quality is low, check the source (which form, import, or integration created them).

3. Workflow Health (1 min)

  • Open the workflow dashboard. Look for:
    • Any workflows showing errors (red indicators)
    • Any workflows with zero enrollments that should be active
    • Any workflows that were accidentally turned off

4. List Growth Trends (1 min)

  • Check your key segment lists (customers, MQLs, suppressed).
  • Is any list growing or shrinking unexpectedly?
  • A sudden spike in suppressed contacts could indicate a deliverability problem.

5. Data Quality Sample (1 min)

  • Pull 10 random contacts from the database.
  • Check: email, company, lifecycle stage, owner.
  • If more than 2 out of 10 have gaps, flag for a deeper review.

Stage 3: After — Log and Escalate

Keep a simple weekly log (spreadsheet or note):

DateBouncesNew Contact QualityWorkflow IssuesList AnomaliesData Quality
YYYY-MM-DDX flaggedGood/BadNone/DetailsNone/DetailsX/10 complete

Escalate anything that appears two weeks in a row.

Stage 4: Rollback

This is a read-only review — no rollback needed. Any fixes identified are executed through their respective skills.

Scheduling

  • Run every Monday morning.
  • Set a recurring 15-minute calendar block (5 minutes for the check, 10 minutes buffer for any follow-up).
  • If you miss a week, do not double up — just run the next scheduled check.