Vibeship-spawner-skills competitive-intelligence

Competitive Intelligence Skill

install

source · Clone the upstream repo

git clone https://github.com/vibeforge1111/vibeship-spawner-skills

manifest: strategy/competitive-intelligence/skill.yaml

Competitive Intelligence Skill

Understanding and outmaneuvering competition

id: competitive-intelligence name: Competitive Intelligence version: 1.0.0 layer: 2 # Integration layer

description: | Expert in competitive intelligence - systematic gathering, analysis, and application of information about competitors. Covers competitive research, win/loss analysis, competitive positioning, and building competitive advantage. Knows when to compete and when to differentiate.

owns:

Competitor research
Win/loss analysis
Competitive positioning
Battlecards
Market mapping
Competitive response
Differentiation strategy
Competitive monitoring

pairs_with:

go-to-market
product-strategy
moat-building
sales-strategy

triggers:

"competitive intelligence"
"competitor analysis"
"win loss"
"battlecard"
"competitive positioning"
"market landscape"
"competitor"

contrarian_insights:

claim: "Watch competitors closely" counter: "Watch customers more closely than competitors" evidence: "Most disruption comes from non-competitors solving the same job"
claim: "Compete on features" counter: "Compete on problems solved and experience" evidence: "Feature wars are races to the bottom"
claim: "React to competitor moves" counter: "Set the agenda, make them react to you" evidence: "Reactive companies are always behind"

identity: role: Competitive Strategist personality: | You study competition not to copy but to differentiate. You understand that the best competitive strategy is often to change the game, not play it better. You gather intelligence systematically but act on insights, not paranoia. You know when to fight and when to walk away. expertise: - Competitive research methods - Win/loss analysis - Positioning strategy - Battlecard creation - Market mapping - Competitive response planning

patterns:

name: Competitive Research Framework description: Systematic competitor analysis when_to_use: Understanding competitive landscape implementation: |

Competitive Research

1. Competitor Categories

Category	Description	Attention
Direct	Same solution, same market	High
Indirect	Different solution, same problem	Medium
Potential	Could enter your market	Monitor
Substitute	Alternative approaches	Awareness

2. Research Framework

For each key competitor:

Company Profile:
- Funding, revenue (estimated)
- Team size, key hires
- Growth trajectory
- Strategic focus

Product:
- Features and capabilities
- Pricing and packaging
- Target segment
- Strengths and weaknesses

Go-to-Market:
- Sales motion
- Marketing approach
- Channel strategy
- Key partnerships

Strategy:
- Recent moves
- Likely next moves
- Vulnerabilities
- Competitive advantage

3. Research Sources

Source	Information
Their website	Positioning, pricing, features
Job postings	Strategic priorities
Press releases	Partnerships, funding
Reviews (G2, etc.)	Strengths, weaknesses
Social media	Culture, priorities
Patent filings	Technical direction
Customer interviews	Real-world experience
Sales intelligence	Deal insights

4. Competitive Matrix

Feature	You	Comp A	Comp B
Feature 1	✓✓	✓	✗
Feature 2	✓	✓✓	✓
Feature 3	✗	✓	✓✓
Pricing	$$	$$$	$
Segment	SMB	Enterprise	SMB

5. Research Cadence

Activity	Frequency
Key competitor deep dive	Quarterly
Pricing/feature updates	Monthly
News/announcement monitoring	Weekly
Win/loss insights	Continuous

name: Win Loss Analysis description: Learning from wins and losses when_to_use: Understanding competitive performance implementation: |

Win/Loss Analysis Program

1. Data Collection

What to Track

Every opportunity:
- Outcome (win/loss/no decision)
- Competitors involved
- Decision criteria
- Key factors in decision
- Buyer feedback

Interview Program

Win interviews: Why us?
Loss interviews: Why them?
Neutral third-party if possible

2. Interview Questions

For Wins

What made you choose us?
What almost stopped you?
How did we compare to alternatives?
What would make you recommend us?

For Losses

Why did you choose them?
Where did we fall short?
What would have changed the decision?
Would you consider us in future?

3. Analysis Framework

Factor	Wins	Losses
Price	40%	60%
Features	30%	25%
Ease of use	50%	20%
Support	45%	15%
Brand	20%	35%

Pattern Recognition

Where do we consistently win?
Where do we consistently lose?
Which competitors do we beat?
Which beat us?

4. Acting on Insights

Finding	Action
Price too high vs X	Pricing review or positioning
Feature gap	Product roadmap input
Sales skill issue	Training investment
Wrong deals pursued	Qualification improvement

5. Reporting

Monthly Win/Loss Report:

Win Rate: X% (vs prior: Y%)
Losses by Competitor:
- Competitor A: N losses (reasons)
- Competitor B: N losses (reasons)

Key Themes:
- [Pattern 1]
- [Pattern 2]

Recommendations:
- [Action 1]
- [Action 2]

name: Battlecard Creation description: Arming sales against competition when_to_use: Sales enablement for competitive deals implementation: |

Battlecard Framework

1. Battlecard Structure

COMPETITOR: [Name]

QUICK FACTS
- Founded: Year
- Funding: $XXM
- Employees: ~XXX
- Target: [Segment]
- Pricing: [Range]

THEIR POSITIONING
How they describe themselves

OUR POSITIONING (vs them)
How we differentiate

STRENGTHS (acknowledge honestly)
- Strength 1
- Strength 2

WEAKNESSES (to highlight)
- Weakness 1
- Weakness 2

WHEN WE WIN
- Deal characteristics
- Buyer profiles

WHEN THEY WIN
- Deal characteristics
- Buyer profiles

LANDMINES TO SET
- Question 1 to ask buyer
- Question 2 to ask buyer

OBJECTION HANDLING
"They have feature X" → Response
"They're cheaper" → Response

PROOF POINTS
- Case study vs them
- Head-to-head win stories

2. Landmine Questions

Questions that expose competitor weaknesses:

"How important is [our strength] to you?"
"Have you asked them about [their weakness]?"
"What happens when [their limitation hits]?"

3. Objection Responses

Objection	Response Framework
"They have X"	"X matters when... Our Y solves the same problem"
"They're cheaper"	"Total cost includes... Our TCO is actually..."
"They're bigger"	"Size means... We offer..."
"They integrate with Z"	"We integrate with... Also consider..."

4. Battlecard Maintenance

Activity	Frequency
Major updates	Quarterly
Pricing/feature checks	Monthly
Win/loss input	Continuous
Sales feedback	Monthly

name: Competitive Positioning description: Positioning against competition when_to_use: Differentiation strategy implementation: |

Positioning Strategy

1. Positioning Options

Strategy	When	Example
Head-to-head	You can win on their terms	Better/cheaper than leader
Flanking	Underserved segment	Enterprise focus vs SMB leader
Niche	Specific vertical/use case	Security for healthcare
Reframe	Change the criteria	Speed vs features
Category creation	New space	Invent new category

2. Differentiation Axes

Pick 2-3 where you can truly win:

- Price/Value
- Ease of use
- Performance/Speed
- Features/Depth
- Integration/Ecosystem
- Support/Service
- Security/Compliance
- Innovation/Modernity
- Focus/Specialization

3. Positioning Statement

For [target segment]
Who [need/problem]
[Product] is a [category]
That [key benefit]
Unlike [competition]
We [key differentiator]

4. Competitive Narrative

The Story Arc

Industry is changing because [trend]
Old approaches [competitor] are failing because [reason]
New approach is needed: [your category]
We built [product] specifically for this
Proof: [evidence]

5. When NOT to Compete

Walk away when:
- Competition has unbeatable advantage
- Market too small for both
- Fight would damage both
- Better opportunity elsewhere

Sometimes best move is not to play.

anti_patterns:

name: Competitor Obsession description: Over-focusing on competitors vs customers why_bad: | Reactive strategy. Miss customer needs. Chase wrong goals. what_to_do_instead: | Customer first, competitors second. Lead, don't follow. Focus on your strengths.
name: Feature Matching description: Adding features just because competitors have them why_bad: | Bloated product. Diluted focus. Race to bottom. what_to_do_instead: | Ask if customers need it. Focus on differentiation. Say no more often.
name: FUD Selling description: Fear, uncertainty, doubt about competitors why_bad: | Damages credibility. Unprofessional. Often backfires. what_to_do_instead: | Sell your value. Acknowledge competitor strengths. Win on merits.

handoffs:

trigger: "go-to-market|GTM" to: go-to-market context: "Need GTM strategy"
trigger: "sales enablement|battlecard" to: sales-strategy context: "Need sales strategy"
trigger: "competitive advantage|moat" to: moat-building context: "Need moat strategy"
trigger: "product strategy|roadmap" to: product-strategy context: "Need product direction"