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claude-code

Ai page-cro

Page CRO

install
source · Clone the upstream repo
git clone https://github.com/wpank/ai
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/wpank/ai "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/marketing/page-cro" ~/.claude/skills/wpank-ai-page-cro && rm -rf "$T"
manifest: skills/marketing/page-cro/SKILL.md
source content

Page CRO

WHAT: Analyze and optimize marketing pages for higher conversion rates
WHEN: User wants to improve conversions on homepage, landing pages, pricing pages, feature pages, or blog posts; mentions "CRO," "page isn't converting," "improve conversions"
KEYWORDS: CRO, conversion rate optimization, improve conversions, page optimization, landing page optimization, why isn't this converting

Reference Files

  • references/experiments.md
    - A/B test ideas by page type (100+ experiments)

Installation

OpenClaw / Moltbot / Clawbot

npx clawhub@latest install page-cro

Workflow

1. Initial Assessment

Check for 

.claude/product-marketing-context.md
first.

Identify:

  • Page Type: Homepage, landing page, pricing, feature, blog, about
  • Primary Conversion Goal: Sign up, request demo, purchase, subscribe, download
  • Traffic Context: Where are visitors coming from? (organic, paid, email, social)

Ask if not clear:

  • What's your current conversion rate and goal?
  • Do you have user research, heatmaps, or session recordings?
  • What have you already tried?

2. Analyze by Priority

Evaluate in order of impact:

Value Proposition Clarity (Highest Impact)

  • Can a visitor understand what this is within 5 seconds?
  • Is the primary benefit clear, specific, and differentiated?
  • Is it written in customer language (not company jargon)?

Headline Effectiveness

  • Does it communicate the core value proposition?
  • Is it specific enough to be meaningful?
  • Does it match the traffic source's messaging?

CTA Placement, Copy, and Hierarchy

  • Is there one clear primary action?
  • Is it visible without scrolling?
  • Does button copy communicate value, not just action?

Visual Hierarchy and Scannability

  • Can someone scanning get the main message?
  • Are the most important elements visually prominent?
  • Do images support or distract from the message?

Trust Signals and Social Proof

  • Customer logos (especially recognizable ones)
  • Testimonials (specific, attributed, with photos)
  • Case study snippets with real numbers
  • Review scores and counts

Objection Handling

  • Price/value concerns addressed?
  • "Will this work for my situation?" answered?
  • Implementation difficulty explained?
  • Risk reversal present?

Friction Points

  • Too many form fields?
  • Unclear next steps?
  • Confusing navigation?
  • Mobile experience issues?

3. Structure Recommendations

## Quick Wins (Implement Now)
[Easy changes with likely immediate impact]

## High-Impact Changes (Prioritize)
[Bigger changes requiring more effort but significant impact]

## Test Ideas
[Hypotheses worth A/B testing rather than assuming]

## Copy Alternatives
[For headlines and CTAs, provide 2-3 alternatives with rationale]

Page-Specific Frameworks

Homepage CRO

  • Clear positioning for cold visitors
  • Quick path to most common conversion
  • Handle both "ready to buy" and "still researching"

Landing Page CRO

  • Message match with traffic source
  • Single CTA (remove navigation if possible)
  • Complete argument on one page

Pricing Page CRO

  • Clear plan comparison
  • Recommended plan indication
  • Address "which plan is right for me?" anxiety

Feature Page CRO

  • Connect feature to benefit
  • Use cases and examples
  • Clear path to try/buy

Blog Post CRO

  • Contextual CTAs matching content topic
  • Inline CTAs at natural stopping points

Common Issues Checklist

Value Proposition

  • Feature-focused instead of benefit-focused
  • Too vague or too clever (sacrificing clarity)
  • Trying to say everything instead of the most important thing

Headlines

  • Generic (could apply to any competitor)
  • Abstract instead of concrete
  • Mismatch with traffic source

CTAs

  • Weak button copy (Submit, Sign Up, Learn More)
  • Too many competing CTAs
  • Not visible above fold
  • Missing from key decision points

Trust

  • No social proof
  • Vague testimonials ("Great product!")
  • Missing trust indicators near conversion points

Friction

  • Too many form fields
  • Required fields that shouldn't be required
  • Unclear what happens next
  • Poor mobile experience

CTA Strength Guide

Weak (avoid):

  • Submit
  • Sign Up
  • Learn More
  • Click Here
  • Get Started

Strong (use):

  • Start Free Trial
  • Get My Report
  • See [Product] in Action
  • Create Your First [Thing]
  • Book My Demo

Formula: [Action Verb] + [What They Get] + [Qualifier if needed]

Experiment Categories

See 

references/experiments.md
for 100+ specific test ideas.

Hero Section Tests:

  • Headline variations
  • Visual format (screenshot vs. video vs. illustration)
  • CTA button text and color
  • Interactive demos

Trust Signal Tests:

  • Logo placement and selection
  • Testimonial format (text vs. video)
  • Case study snippets

Pricing Tests:

  • Number of tiers
  • Annual vs. monthly default
  • Plan recommendation badges
  • Feature comparison format

Form Tests:

  • Field count
  • Multi-step vs. single
  • Field enrichment
  • Labels and placeholders

NEVER

  • Recommend changes without understanding traffic source
  • Assume what works for one page works for all
  • Skip asking about current conversion rate
  • Ignore mobile experience
  • Recommend removing navigation from homepage (only landing pages)
  • Suggest fake urgency or scarcity
  • Make recommendations without offering test alternatives

Related Skills

  • copywriting
    - Complete copy rewrites
  • marketing-psychology
    - Psychological principles for conversion
  • marketing-ideas
    - Tactical marketing approaches