Product-org-os competitive-analysis

Document Intelligence

This skill supports three modes: Create, Update, and Find.

Mode Detection

@path/to/analysis.md

Threshold: ≥85% auto-proceed | 70-84% state assumption | <70% ask user

Mode Behaviors

CREATE: Generate complete new competitive analysis using template below.

UPDATE:

1. Read existing analysis (search if path not provided)
2. Update Analysis Date and Confidence Level
3. Refresh strengths, weaknesses, and market position
4. Update win/loss patterns with new data
5. Show diff summary: "Updated: [sections]. Analysis date: [old] → [new]."

FIND:

1. Search paths below for competitor analyses
2. Present results: competitor name, date, confidence, path
3. Ask: "Update one of these, or create new?"

Search Locations for Competitive Analysis

• competitive/

• competitors/

• market/competitors/

• research/

Gotchas

• Head-to-head comparisons must be fair — use the same evaluation criteria for both sides
• Win/loss data must come from actual deals, not assumptions about why customers chose competitors
• Never fabricate market share percentages — cite sources or say 'not available'

Structure a Competitive Analysis for a specific competitor or market.

Vision to Value Phase

Phase 1: Strategic Foundation - Focused competitive analysis informs positioning and differentiation.

Prerequisites: Competitor identified, market context understood Outputs used by: Phase 2 (positioning), Phase 4 (battle cards, sales enablement)

Output Structure

# Competitive Analysis: [Competitor Name]

**Analysis Date**: [Date]
**Analyst**: [Name]
**Confidence Level**: High / Medium / Low

## Competitor Overview

**Company**: [Name]
**Founded**: [Year]
**HQ**: [Location]
**Size**: [Employees, if known]
**Funding**: [Funding status]
**Revenue**: [If known]

## Product Overview

**Product Name**: [Name]
**Category**: [Category]
**Target Market**: [Who they sell to]
**Pricing Model**: [How they price]
**Price Range**: [Approximate prices]

## Positioning

**Their Tagline**: [Their tagline/positioning]
**Primary Message**: [What they lead with]
**Differentiation Claim**: [What they claim is different]

## Strengths

| Strength | Evidence | Threat Level |
|----------|----------|--------------|
| [Strength 1] | [Evidence] | High/Med/Low |
| [Strength 2] | [Evidence] | High/Med/Low |
| [Strength 3] | [Evidence] | High/Med/Low |

## Weaknesses

| Weakness | Evidence | Opportunity |
|----------|----------|-------------|
| [Weakness 1] | [Evidence] | [How to exploit] |
| [Weakness 2] | [Evidence] | [How to exploit] |
| [Weakness 3] | [Evidence] | [How to exploit] |

## Feature Comparison

| Feature | Them | Us | Advantage |
|---------|------|-----|-----------|
| [Feature 1] | ✓/✗/◐ | ✓/✗/◐ | Them/Us/Tie |
| [Feature 2] | ✓/✗/◐ | ✓/✗/◐ | Them/Us/Tie |
| [Feature 3] | ✓/✗/◐ | ✓/✗/◐ | Them/Us/Tie |

## Pricing Comparison

| Tier | Their Price | Our Price | Analysis |
|------|-------------|-----------|----------|
| Entry | $X | $X | [Analysis] |
| Mid | $X | $X | [Analysis] |
| High | $X | $X | [Analysis] |

## Win/Loss Analysis

**When We Win Against Them**:
- [Pattern 1]
- [Pattern 2]

**When We Lose To Them**:
- [Pattern 1]
- [Pattern 2]

## Market Position

**Market Share**: [Estimate if known]
**Trend**: Growing / Stable / Declining
**Recent Moves**: [Recent product/business moves]

## Strategic Intent

**Where They're Heading**: [Strategic direction]
**Threats to Watch**: [What might hurt us]
**Opportunities**: [Where we can gain]

## Recommended Response

**Short-term** (This quarter):
- [Action 1]

**Medium-term** (Next 2-3 quarters):
- [Action 1]

**Long-term** (This year+):
- [Action 1]

Instructions

1. Use WebSearch for current competitive information
2. Reference any existing competitive documents via @file syntax
3. Be objective - acknowledge competitor strengths
4. Include actionable recommendations
5. Save in competitive/ folder
6. Offer to create presentation version using /present