Product-org-os competitive-landscape

'Create broad competitive landscape mapping across an entire market or product area. Activate when: "competitive landscape", "market map", "who are our competitors", broad competitive understanding,

install

source · Clone the upstream repo

git clone https://github.com/yohayetsion/product-org-os

Claude Code · Install into ~/.claude/skills/

T=$(mktemp -d) && git clone --depth=1 https://github.com/yohayetsion/product-org-os "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/competitive-landscape" ~/.claude/skills/yohayetsion-product-org-os-competitive-landscape && rm -rf "$T"

manifest: skills/competitive-landscape/SKILL.md

source content

Document Intelligence

This skill supports three modes: Create, Update, and Find.

Mode Detection

Signal	Mode	Confidence
"update", "refresh", "revise" in input	UPDATE	100%
File path provided ( `@path/to/competitive.md` )	UPDATE	100%
"create", "new", "draft" in input	CREATE	100%
"find", "search", "list landscapes"	FIND	100%
"the competitive landscape", "our competitive analysis"	UPDATE	85%
Just market/product area	CREATE	60%

Threshold: ≥85% auto-proceed | 70-84% state assumption | <70% ask user

Mode Behaviors

CREATE: Generate complete new competitive landscape using template below.

UPDATE:

Read existing landscape (search if path not provided)
Preserve structure and historical data
Update competitor profiles, pricing, or feature comparisons
Add new competitors if discovered
Show diff summary: "Updated: [competitors]. Added: [new]. Unchanged: [others]."

FIND:

Search paths below for competitive documents
Present results: market, date, path
Ask: "Update one of these, or create new?"

Search Locations for Competitive Landscape

```
competitive/
```
```
market/
```
```
research/
```
```
strategy/
```

Gotchas

Competitor information must be current — stale competitive intel is worse than none
Never assume competitor pricing without verification — check their website or cite sources
Feature comparison must be fact-based — don't downplay competitors or inflate own capabilities

Create a comprehensive Competitive Landscape Analysis for the specified market or product area.

Vision to Value Phase

Phase 1: Strategic Foundation - Competitive understanding is essential before making strategic bets.

Prerequisites: Market definition established Outputs used by: Phase 2 (positioning, pricing), Phase 3 (differentiation in GTM)

Output Structure

Generate a complete competitive analysis with the following sections:

1. Executive Summary

Market overview
Key competitors identified
Our competitive position
Strategic recommendations
Priority actions

2. Market Overview

Market definition
Market size and growth
Key trends
Market dynamics
Regulatory factors

3. Competitor Profiles

For each major competitor:

[Competitor Name]

Overview: Company background, size, funding
Product: Key offerings, recent releases
Positioning: How they position themselves
Target Market: Who they sell to
Pricing: Pricing model and points
Strengths: Key advantages
Weaknesses: Key vulnerabilities
Strategy: Where they're headed
Threat Level: High/Medium/Low

4. Feature Comparison Matrix

Feature	Us	Competitor A	Competitor B	Competitor C
[Feature 1]	✓/✗/◐	✓/✗/◐	✓/✗/◐	✓/✗/◐
[Feature 2]	✓/✗/◐	✓/✗/◐	✓/✗/◐	✓/✗/◐

Legend: ✓ = Strong, ◐ = Partial, ✗ = Missing

5. Pricing Comparison

Competitor	Model	Entry Price	Mid-Tier	Enterprise
Us	[Model]	$X	$X	$X
[Competitor A]	[Model]	$X	$X	$X

6. Positioning Comparison

Competitor	Primary Message	Target Buyer	Key Differentiator
Us	[Message]	[Buyer]	[Differentiator]
[Competitor A]	[Message]	[Buyer]	[Differentiator]

7. Strengths & Weaknesses Analysis

Our Strengths vs. Competition

Strength	Against Whom	How to Leverage
[Strength]	[Competitors]	[Action]

Our Weaknesses vs. Competition

Weakness	Against Whom	How to Address
[Weakness]	[Competitors]	[Action]

8. Market Share Analysis

Player	Est. Market Share	Trend	Notes
[Company]	X%	↑/↓/→	[Notes]

9. Competitive Trends

Emerging competitors
Technology shifts
Go-to-market changes
Consolidation activity
Pricing pressure

10. Win/Loss Patterns

Competitor	Win Rate	Common Win Reasons	Common Loss Reasons
[Competitor]	X%	[Reasons]	[Reasons]

11. Strategic Recommendations

[Recommendation 1]
[Recommendation 2]
[Recommendation 3]

12. Battle Cards Summary

For each key competitor, one-page battle card with:

Positioning against them
Key talking points
Objection handling
Proof points to use

Instructions

Ask about specific competitors to focus on if not specified
Use WebSearch for current competitive intelligence
Reference any existing competitive documents provided via @file syntax
Provide actionable recommendations
Save as markdown file
Offer to create presentation version using /present