Product-org-os dhm-analysis

'Assess product strategy through the Delight, Hard-to-Copy, Margin-Enhancing framework. Activate when: "DHM", "delight hard-to-copy margin", "Netflix strategy", "Gibson Biddle", "product strategy

install
source · Clone the upstream repo
git clone https://github.com/yohayetsion/product-org-os
Claude Code · Install into ~/.claude/skills/
T=$(mktemp -d) && git clone --depth=1 https://github.com/yohayetsion/product-org-os "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/dhm-analysis" ~/.claude/skills/yohayetsion-product-org-os-dhm-analysis && rm -rf "$T"
manifest: skills/dhm-analysis/SKILL.md
source content

Document Intelligence

This skill supports three modes: Create, Update, and Find.

Mode Detection

SignalModeConfidence
"update", "revise", "reassess" in inputUPDATE100%
File path provided (
@path/to/dhm-analysis.md
)
UPDATE100%
"create", "new", "assess", "evaluate" in inputCREATE100%
"find", "search", "list DHM analyses"FIND100%
"the DHM", "our moat assessment"UPDATE85%
Just product or feature nameCREATE60%

Threshold: >=85% auto-proceed | 70-84% state assumption | <70% ask user

Mode Behaviors

CREATE: Generate complete new DHM analysis using template below.

UPDATE:

  1. Read existing DHM analysis (search if path not provided)
  2. Preserve unchanged sections exactly
  3. Update specific pillars, scores, or initiative recommendations
  4. Show diff summary: "Updated: [sections]. Unchanged: [sections]."
  5. Note: Hard-to-copy advantages evolve over time; reassess periodically

FIND:

  1. Search paths below for DHM analyses
  2. Present results: title, product, overall DHM score, path
  3. Ask: "Update one of these, or create new?"

Search Locations for DHM Analyses

  • strategy/
  • product/
  • analysis/
  • assessments/

Gotchas

  • Delight, Hard-to-Copy, and Margin-Enhancing must each have specific evidence — not just checkboxes
  • Hard-to-copy must be genuinely defensible — 'first mover advantage' is rarely defensible long-term

Assess a product or initiative through the DHM (Delight, Hard-to-Copy, Margin-Enhancing) framework to evaluate strategic strength and identify the most powerful product strategies.

Vision to Value Phase

Phase 2: Strategic Decisions - DHM analysis informs which product strategies to pursue and which strategic bets to place.

Prerequisites: Phase 1 complete (market understanding, customer insight) Outputs used by: Phase 2 (strategic bets, business cases), Phase 3 (roadmap prioritization)

Methodology

<!-- Source: DHM Model - Gibson Biddle (former VP Product at Netflix 2005-2010, CPO at Chegg 2010-2012, currently product strategy advisor and educator). Published through his "Ask Gib" newsletter, Medium articles, and product strategy workshops (~2019-present). Core question: "How will your product delight customers in hard-to-copy, margin-enhancing ways?" The power is in strategies that achieve 2-3 pillars simultaneously with a single initiative. --> <!-- Source: Three Pillars - Gibson Biddle. Delight: Creates emotional connection, solves pain points in ways customers love, generates NPS/word-of-mouth. Hard-to-Copy: Advantages that take years to replicate or cannot be copied at all. Margin-Enhancing: Increases revenue per user, reduces cost to serve, or improves unit economics over time. --> <!-- Source: Hard-to-Copy Advantage Types - Combines Gibson Biddle's categories (Brand, Network Effects, Economies of Scale, Unique Technology, Counter-Positioning, Switching Costs) with Hamilton Helmer's "7 Powers" (2016, "7 Powers: The Foundations of Business Strategy"). Helmer's 7 Powers: Scale Economies, Network Economies, Counter-Positioning, Switching Costs, Branding, Cornered Resource, Process Power. Biddle's framework overlaps significantly but is more product-centric. --> <!-- Source: GEM Extension - Gibson Biddle. Growth, Engagement, Monetization evaluation framework used alongside DHM to assess how initiatives drive business metrics. Growth = user acquisition and expansion. Engagement = depth and frequency of usage. Monetization = revenue generation and unit economics improvement. -->

The Three Pillars

PillarCore QuestionWhat to Look For
DelightDoes this make customers measurably happier?NPS improvement, retention lift, word-of-mouth, reduced support tickets, emotional response
Hard-to-CopyWould a well-funded competitor struggle to replicate this?Time to copy >2 years, requires unique assets, benefits from scale/network effects
Margin-EnhancingDoes this improve unit economics over time?Higher ARPU, lower CAC, reduced cost-to-serve, pricing power, operating leverage

Hard-to-Copy Advantage Types

<!-- Source: Hamilton Helmer, "7 Powers: The Foundations of Business Strategy", 2016. Combined with Gibson Biddle's product-centric categorization. -->
Advantage TypeDescriptionStrengthTime to Build
BrandEmotional association, trust, identityStrongYears
Network EffectsProduct improves as more people use itVery StrongYears
Economies of ScaleCost advantages from volumeStrongYears
Counter-PositioningIncumbent can't copy without cannibalizingVery StrongStructural
Switching CostsPain of leaving exceeds pain of stayingStrongMonths-Years
Cornered ResourceExclusive access to valuable asset (data, talent, IP)Very StrongVaries
Process PowerOrganizational capabilities that can't be boughtStrongYears

Pillar Scoring

ScoreMeaningEvidence Required
StrongClear, demonstrable advantageMultiple data points, customer evidence
ModerateEmerging advantage, needs investmentSome signals, hypothesis supported
WeakMinimal or no advantage todayLittle evidence, aspiration only

Output Structure

# DHM Analysis: [Product/Initiative Name]

**Date**: [YYYY-MM-DD]
**Owner**: [Single accountable person]
**Product**: [Product name - optional, for multi-product organizations]
**Scope**: [Entire product / Specific feature / Initiative]

## Executive Summary

[One paragraph: Overall DHM assessment and the key strategic insight]

## Pillar 1: Delight

**Score**: Strong / Moderate / Weak

### Current Delight Sources
| Source | Customer Segment | Evidence | Strength |
|--------|-----------------|----------|----------|
| [What delights] | [Who] | [NPS, quotes, data] | [Strong/Moderate/Weak] |

### Delight Gaps
| Gap | Impact | Opportunity |
|-----|--------|------------|
| [What's missing] | [How it hurts] | [What to do] |

### Delight Trajectory
[Is delight growing, stable, or declining? Why?]

## Pillar 2: Hard-to-Copy

**Score**: Strong / Moderate / Weak

### Current Advantages
| Advantage Type | Description | Strength | Time for Competitor to Replicate |
|---------------|------------|----------|--------------------------------|
| [Type from table above] | [Specific advantage] | [Strong/Moderate/Weak] | [Months/Years/Cannot] |

### Advantage Durability Assessment
| Advantage | Current Moat | Threats to Moat | Investment to Maintain |
|-----------|-------------|----------------|----------------------|
| [Advantage] | [How deep] | [What could erode it] | [What's needed] |

### Missing Advantages
| Advantage Type | Feasibility | Investment Required | Timeline |
|---------------|------------|-------------------|----------|
| [Type not yet present] | [High/Medium/Low] | [What it takes] | [How long] |

## Pillar 3: Margin-Enhancing

**Score**: Strong / Moderate / Weak

### Unit Economics Impact
| Metric | Current | Trend | Impact of Strategy |
|--------|---------|-------|-------------------|
| ARPU | [Current or TBD] | [Up/Flat/Down] | [How strategy affects it] |
| CAC | [Current or TBD] | [Up/Flat/Down] | [How strategy affects it] |
| LTV:CAC | [Current or TBD] | [Up/Flat/Down] | [How strategy affects it] |
| Gross Margin | [Current or TBD] | [Up/Flat/Down] | [How strategy affects it] |

### Margin Trajectory
[Does this strategy improve margins over time, or is it margin-neutral/negative?]

### Pricing Power Assessment
[Does this strategy give us more pricing power? How?]

## DHM Scorecard

| Pillar | Score | Key Evidence | Trend |
|--------|-------|-------------|-------|
| **Delight** | [Strong/Moderate/Weak] | [Primary evidence] | [Improving/Stable/Declining] |
| **Hard-to-Copy** | [Strong/Moderate/Weak] | [Primary advantage] | [Strengthening/Stable/Eroding] |
| **Margin-Enhancing** | [Strong/Moderate/Weak] | [Primary metric] | [Improving/Stable/Declining] |

**Overall DHM Strength**: [Strong (3/3) / Good (2/3) / Needs Work (1/3) / Critical (0/3)]

## GEM Evaluation

| Dimension | Impact | How |
|-----------|--------|-----|
| **Growth** | [High/Medium/Low/None] | [How this drives user growth] |
| **Engagement** | [High/Medium/Low/None] | [How this deepens engagement] |
| **Monetization** | [High/Medium/Low/None] | [How this improves monetization] |

## Strategic Initiatives (Multi-Pillar Opportunities)

The most powerful strategies hit 2-3 DHM pillars simultaneously.

### Initiative 1: [Name]

**Pillars Hit**: [D + H / D + M / H + M / D + H + M]

| Pillar | How This Initiative Contributes |
|--------|-------------------------------|
| Delight | [Specific delight mechanism] |
| Hard-to-Copy | [Specific advantage created] |
| Margin-Enhancing | [Specific margin improvement] |

**Priority**: [P0 / P1 / P2]
**Rationale**: [Why this initiative is powerful]

### Initiative 2: [Name]

[Same structure]

## Recommendations

### Strengthen (Current Weakest Pillar)
[What to do about the weakest DHM pillar]

### Protect (Current Strongest Pillar)
[How to maintain the strongest advantage]

### Build (Highest-Impact Multi-Pillar Initiative)
[Which initiative to prioritize and why]

## Assumptions

| # | Assumption | Confidence | If Wrong |
|---|-----------|-----------|----------|
| 1 | [Assumption] | [Low/Med/High] | [Impact] |
| 2 | [Assumption] | [Low/Med/High] | [Impact] |

Instructions

  1. Ask clarifying questions about the product's current position and available data
  2. Check prior context: Run
    /context-recall [product]
    to find related strategic bets, competitive analyses, and positioning decisions
  3. Check feedback: Run
    /feedback-recall [product/delight/satisfaction]
    for customer signals
  4. Reference any competitive analysis, market research, or strategy documents provided via @file syntax
  5. Score each pillar honestly; Weak is a valid and useful assessment
  6. Focus on multi-pillar initiatives as the key strategic output
  7. Distinguish between current state and aspiration
  8. Save in strategy/ or product/ folder
  9. Offer to create presentation version using /present

Context Integration

After generating the DHM analysis:

  1. Offer to save: Ask "Should I save this to the context registry? (
    /context-save
    )"
  2. If yes, extract and save:
    • DHM scores and key findings to context
    • Link to related strategic bets, competitive landscape, and positioning
    • Assumptions to
      context/assumptions/registry.md
  3. Suggest
    /strategic-bet
    for high-priority multi-pillar initiatives