Product-org-os dhm-analysis
'Assess product strategy through the Delight, Hard-to-Copy, Margin-Enhancing framework. Activate when: "DHM", "delight hard-to-copy margin", "Netflix strategy", "Gibson Biddle", "product strategy
git clone https://github.com/yohayetsion/product-org-os
T=$(mktemp -d) && git clone --depth=1 https://github.com/yohayetsion/product-org-os "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/dhm-analysis" ~/.claude/skills/yohayetsion-product-org-os-dhm-analysis && rm -rf "$T"
skills/dhm-analysis/SKILL.mdDocument Intelligence
This skill supports three modes: Create, Update, and Find.
Mode Detection
| Signal | Mode | Confidence |
|---|---|---|
| "update", "revise", "reassess" in input | UPDATE | 100% |
File path provided () | UPDATE | 100% |
| "create", "new", "assess", "evaluate" in input | CREATE | 100% |
| "find", "search", "list DHM analyses" | FIND | 100% |
| "the DHM", "our moat assessment" | UPDATE | 85% |
| Just product or feature name | CREATE | 60% |
Threshold: >=85% auto-proceed | 70-84% state assumption | <70% ask user
Mode Behaviors
CREATE: Generate complete new DHM analysis using template below.
UPDATE:
- Read existing DHM analysis (search if path not provided)
- Preserve unchanged sections exactly
- Update specific pillars, scores, or initiative recommendations
- Show diff summary: "Updated: [sections]. Unchanged: [sections]."
- Note: Hard-to-copy advantages evolve over time; reassess periodically
FIND:
- Search paths below for DHM analyses
- Present results: title, product, overall DHM score, path
- Ask: "Update one of these, or create new?"
Search Locations for DHM Analyses
strategy/product/analysis/assessments/
Gotchas
- Delight, Hard-to-Copy, and Margin-Enhancing must each have specific evidence — not just checkboxes
- Hard-to-copy must be genuinely defensible — 'first mover advantage' is rarely defensible long-term
Assess a product or initiative through the DHM (Delight, Hard-to-Copy, Margin-Enhancing) framework to evaluate strategic strength and identify the most powerful product strategies.
Vision to Value Phase
Phase 2: Strategic Decisions - DHM analysis informs which product strategies to pursue and which strategic bets to place.
Prerequisites: Phase 1 complete (market understanding, customer insight) Outputs used by: Phase 2 (strategic bets, business cases), Phase 3 (roadmap prioritization)
Methodology
<!-- Source: DHM Model - Gibson Biddle (former VP Product at Netflix 2005-2010, CPO at Chegg 2010-2012, currently product strategy advisor and educator). Published through his "Ask Gib" newsletter, Medium articles, and product strategy workshops (~2019-present). Core question: "How will your product delight customers in hard-to-copy, margin-enhancing ways?" The power is in strategies that achieve 2-3 pillars simultaneously with a single initiative. --> <!-- Source: Three Pillars - Gibson Biddle. Delight: Creates emotional connection, solves pain points in ways customers love, generates NPS/word-of-mouth. Hard-to-Copy: Advantages that take years to replicate or cannot be copied at all. Margin-Enhancing: Increases revenue per user, reduces cost to serve, or improves unit economics over time. --> <!-- Source: Hard-to-Copy Advantage Types - Combines Gibson Biddle's categories (Brand, Network Effects, Economies of Scale, Unique Technology, Counter-Positioning, Switching Costs) with Hamilton Helmer's "7 Powers" (2016, "7 Powers: The Foundations of Business Strategy"). Helmer's 7 Powers: Scale Economies, Network Economies, Counter-Positioning, Switching Costs, Branding, Cornered Resource, Process Power. Biddle's framework overlaps significantly but is more product-centric. --> <!-- Source: GEM Extension - Gibson Biddle. Growth, Engagement, Monetization evaluation framework used alongside DHM to assess how initiatives drive business metrics. Growth = user acquisition and expansion. Engagement = depth and frequency of usage. Monetization = revenue generation and unit economics improvement. -->The Three Pillars
| Pillar | Core Question | What to Look For |
|---|---|---|
| Delight | Does this make customers measurably happier? | NPS improvement, retention lift, word-of-mouth, reduced support tickets, emotional response |
| Hard-to-Copy | Would a well-funded competitor struggle to replicate this? | Time to copy >2 years, requires unique assets, benefits from scale/network effects |
| Margin-Enhancing | Does this improve unit economics over time? | Higher ARPU, lower CAC, reduced cost-to-serve, pricing power, operating leverage |
Hard-to-Copy Advantage Types
<!-- Source: Hamilton Helmer, "7 Powers: The Foundations of Business Strategy", 2016. Combined with Gibson Biddle's product-centric categorization. -->| Advantage Type | Description | Strength | Time to Build |
|---|---|---|---|
| Brand | Emotional association, trust, identity | Strong | Years |
| Network Effects | Product improves as more people use it | Very Strong | Years |
| Economies of Scale | Cost advantages from volume | Strong | Years |
| Counter-Positioning | Incumbent can't copy without cannibalizing | Very Strong | Structural |
| Switching Costs | Pain of leaving exceeds pain of staying | Strong | Months-Years |
| Cornered Resource | Exclusive access to valuable asset (data, talent, IP) | Very Strong | Varies |
| Process Power | Organizational capabilities that can't be bought | Strong | Years |
Pillar Scoring
| Score | Meaning | Evidence Required |
|---|---|---|
| Strong | Clear, demonstrable advantage | Multiple data points, customer evidence |
| Moderate | Emerging advantage, needs investment | Some signals, hypothesis supported |
| Weak | Minimal or no advantage today | Little evidence, aspiration only |
Output Structure
# DHM Analysis: [Product/Initiative Name] **Date**: [YYYY-MM-DD] **Owner**: [Single accountable person] **Product**: [Product name - optional, for multi-product organizations] **Scope**: [Entire product / Specific feature / Initiative] ## Executive Summary [One paragraph: Overall DHM assessment and the key strategic insight] ## Pillar 1: Delight **Score**: Strong / Moderate / Weak ### Current Delight Sources | Source | Customer Segment | Evidence | Strength | |--------|-----------------|----------|----------| | [What delights] | [Who] | [NPS, quotes, data] | [Strong/Moderate/Weak] | ### Delight Gaps | Gap | Impact | Opportunity | |-----|--------|------------| | [What's missing] | [How it hurts] | [What to do] | ### Delight Trajectory [Is delight growing, stable, or declining? Why?] ## Pillar 2: Hard-to-Copy **Score**: Strong / Moderate / Weak ### Current Advantages | Advantage Type | Description | Strength | Time for Competitor to Replicate | |---------------|------------|----------|--------------------------------| | [Type from table above] | [Specific advantage] | [Strong/Moderate/Weak] | [Months/Years/Cannot] | ### Advantage Durability Assessment | Advantage | Current Moat | Threats to Moat | Investment to Maintain | |-----------|-------------|----------------|----------------------| | [Advantage] | [How deep] | [What could erode it] | [What's needed] | ### Missing Advantages | Advantage Type | Feasibility | Investment Required | Timeline | |---------------|------------|-------------------|----------| | [Type not yet present] | [High/Medium/Low] | [What it takes] | [How long] | ## Pillar 3: Margin-Enhancing **Score**: Strong / Moderate / Weak ### Unit Economics Impact | Metric | Current | Trend | Impact of Strategy | |--------|---------|-------|-------------------| | ARPU | [Current or TBD] | [Up/Flat/Down] | [How strategy affects it] | | CAC | [Current or TBD] | [Up/Flat/Down] | [How strategy affects it] | | LTV:CAC | [Current or TBD] | [Up/Flat/Down] | [How strategy affects it] | | Gross Margin | [Current or TBD] | [Up/Flat/Down] | [How strategy affects it] | ### Margin Trajectory [Does this strategy improve margins over time, or is it margin-neutral/negative?] ### Pricing Power Assessment [Does this strategy give us more pricing power? How?] ## DHM Scorecard | Pillar | Score | Key Evidence | Trend | |--------|-------|-------------|-------| | **Delight** | [Strong/Moderate/Weak] | [Primary evidence] | [Improving/Stable/Declining] | | **Hard-to-Copy** | [Strong/Moderate/Weak] | [Primary advantage] | [Strengthening/Stable/Eroding] | | **Margin-Enhancing** | [Strong/Moderate/Weak] | [Primary metric] | [Improving/Stable/Declining] | **Overall DHM Strength**: [Strong (3/3) / Good (2/3) / Needs Work (1/3) / Critical (0/3)] ## GEM Evaluation | Dimension | Impact | How | |-----------|--------|-----| | **Growth** | [High/Medium/Low/None] | [How this drives user growth] | | **Engagement** | [High/Medium/Low/None] | [How this deepens engagement] | | **Monetization** | [High/Medium/Low/None] | [How this improves monetization] | ## Strategic Initiatives (Multi-Pillar Opportunities) The most powerful strategies hit 2-3 DHM pillars simultaneously. ### Initiative 1: [Name] **Pillars Hit**: [D + H / D + M / H + M / D + H + M] | Pillar | How This Initiative Contributes | |--------|-------------------------------| | Delight | [Specific delight mechanism] | | Hard-to-Copy | [Specific advantage created] | | Margin-Enhancing | [Specific margin improvement] | **Priority**: [P0 / P1 / P2] **Rationale**: [Why this initiative is powerful] ### Initiative 2: [Name] [Same structure] ## Recommendations ### Strengthen (Current Weakest Pillar) [What to do about the weakest DHM pillar] ### Protect (Current Strongest Pillar) [How to maintain the strongest advantage] ### Build (Highest-Impact Multi-Pillar Initiative) [Which initiative to prioritize and why] ## Assumptions | # | Assumption | Confidence | If Wrong | |---|-----------|-----------|----------| | 1 | [Assumption] | [Low/Med/High] | [Impact] | | 2 | [Assumption] | [Low/Med/High] | [Impact] |
Instructions
- Ask clarifying questions about the product's current position and available data
- Check prior context: Run
to find related strategic bets, competitive analyses, and positioning decisions/context-recall [product] - Check feedback: Run
for customer signals/feedback-recall [product/delight/satisfaction] - Reference any competitive analysis, market research, or strategy documents provided via @file syntax
- Score each pillar honestly; Weak is a valid and useful assessment
- Focus on multi-pillar initiatives as the key strategic output
- Distinguish between current state and aspiration
- Save in strategy/ or product/ folder
- Offer to create presentation version using /present
Context Integration
After generating the DHM analysis:
- Offer to save: Ask "Should I save this to the context registry? (
)"/context-save - If yes, extract and save:
- DHM scores and key findings to context
- Link to related strategic bets, competitive landscape, and positioning
- Assumptions to
context/assumptions/registry.md
- Suggest
for high-priority multi-pillar initiatives/strategic-bet