Product-org-os growth-model

Document Intelligence

This skill supports three modes: Create, Update, and Find.

Mode Detection

@path/to/growth-model.md

Threshold: >=85% auto-proceed | 70-84% state assumption | <70% ask user

Mode Behaviors

CREATE: Generate complete new growth model using template below.

UPDATE:

1. Read existing growth model (search if path not provided)
2. Preserve unchanged sections exactly
3. Update specific sections (loops, Racecar assessment, recommendations)
4. Show diff summary: "Updated: [sections]. Unchanged: [sections]."
5. Note: Loop maturity ratings may need recalibration

FIND:

1. Search paths below for growth models
2. Present results: title, product, loops identified, path
3. Ask: "Update one of these, or create new?"

Search Locations for Growth Models

• strategy/

• growth/

• product/

• plans/

Gotchas

• Never fabricate growth rates, conversion funnels, or viral coefficients — use frameworks with [TBD]
• Growth loops are theoretical until validated — don't present models as projections
• Acquisition channel costs must be current — CAC on any platform changes quarter to quarter

Map the Growth Model for a product, identifying active loops, Racecar components, and the next growth lever.

Vision to Value Phase

Phase 2: Strategic Decisions - Growth strategy informs GTM approach, pricing model, and resource allocation decisions.

Prerequisites: Phase 1 complete (market analysis, customer segments understood) Outputs used by: Phase 3 (GTM strategy, roadmap themes), Phase 2 (pricing strategy, business case)

Methodology

Growth Loop Types

Racecar Component Assessment

Loop Health Scoring

Output Structure

# Growth Model: [Product Name]

**Date**: [YYYY-MM-DD]
**Owner**: [Single accountable person]
**Product Stage**: Pre-PMF / Early Growth / Scaling / Mature
**Product**: [Product name - optional, for multi-product organizations]

## Current Growth Profile

**Primary Growth Motion**: [Viral / Content / Paid / Sales / Product-Led]
**Growth Stage**: Searching / Found / Scaling / Optimizing
**Key Constraint**: [What is currently limiting growth]

## Active Growth Loops

### Loop 1: [Loop Name]

**Type**: [Viral / Content / Paid / Sales / Product-Led]
**Status**: Active / Emerging / Stalled / Planned

**Loop Mechanics**:

[Input] --> [Step 1] --> [Step 2] --> [Output] --> feeds back to [Input]

**Loop Health**:
| Dimension | Rating | Evidence |
|-----------|--------|----------|
| Cycle time | [Days/Weeks/Months] | [Data point] |
| Conversion rate | [Strong/Moderate/Weak] | [Data point] |
| Compounding | [Accelerating/Linear/Decelerating] | [Data point] |
| Defensibility | [Hard/Can be/Easy to copy] | [Rationale] |

**Overall Loop Maturity**: Nascent / Growing / Mature / Declining

### Loop 2: [Loop Name]

[Same structure as Loop 1]

## Racecar Assessment

### Engine (Self-Sustaining Loops)
| Loop | Status | Contribution | Maturity |
|------|--------|-------------|----------|
| [Loop name] | [Active/Planned] | [Primary/Secondary] | [Nascent/Growing/Mature] |

### Turbo Boosts (One-Off Acceleration)
| Boost | Expected Impact | Duration | Planned Date |
|-------|----------------|----------|--------------|
| [Event/PR/Launch] | [Impact] | [Temporary] | [When] |

### Lubricants (Optimization)
| Area | Current | Target | Impact on Engine |
|------|---------|--------|-----------------|
| [Activation rate] | [Current %] | [Target %] | [How it helps loops] |
| [Retention rate] | [Current %] | [Target %] | [How it helps loops] |
| [Conversion rate] | [Current %] | [Target %] | [How it helps loops] |

### Fuel (Consumed Inputs)
| Fuel Type | Current Supply | Burn Rate | Sustainability |
|-----------|---------------|-----------|----------------|
| [Capital/Content/Users] | [Amount] | [Rate] | [Months runway] |

## GEM Evaluation

| Dimension | Current State | Growth Model Impact |
|-----------|--------------|-------------------|
| **Growth** | [Current growth rate/state] | [How this model drives growth] |
| **Engagement** | [Current engagement metrics] | [How loops deepen engagement] |
| **Monetization** | [Current revenue model] | [How loops support monetization] |

## Retention Foundation

| Component | Status | Key Metric | Gap |
|-----------|--------|-----------|-----|
| **Activation** | [Strong/Moderate/Weak] | [Metric] | [What's missing] |
| **Engagement** | [Strong/Moderate/Weak] | [Metric] | [What's missing] |
| **Resurrection** | [Strong/Moderate/Weak] | [Metric] | [What's missing] |

## Next Growth Lever

**Recommendation**: [What to focus on next and why]

**Rationale**:
- [Why this lever over alternatives]
- [Expected impact on primary loop]
- [How it strengthens the Engine vs being a Turbo Boost]

**Key Assumptions**:
| # | Assumption | Confidence | Validation Method |
|---|-----------|-----------|------------------|
| 1 | [Assumption] | [Low/Med/High] | [How to test] |
| 2 | [Assumption] | [Low/Med/High] | [How to test] |

## Growth Anti-Patterns to Avoid

- [ ] Confusing Turbo Boosts for Engines (one-off wins mistaken for sustainable growth)
- [ ] Optimizing Lubricants before the Engine works (polishing a broken loop)
- [ ] Running multiple unproven loops simultaneously (diluted focus)
- [ ] Ignoring retention while chasing acquisition (leaky bucket)

Instructions

1. Ask clarifying questions about the product's current growth state and available data
2. Check prior context: Run

   /context-recall [product]

   to find related strategic bets, pricing decisions, and GTM strategies
3. Check feedback: Run

   /feedback-recall [growth/retention/acquisition]

   for customer signals
4. Reference any analytics, metrics, or strategy documents provided via @file syntax
5. Be explicit about which loops are proven vs hypothetical
6. Distinguish between Engines and Turbo Boosts clearly
7. Focus the "Next Growth Lever" on the highest-impact, most-validated opportunity
8. Save in strategy/ or growth/ folder
9. Offer to create presentation version using /present

Context Integration

After generating the growth model:

1. Offer to save: Ask "Should I save this to the context registry? (

   /context-save

   )"
2. If yes, extract and save:
   • Growth model summary and key loops to context
   • Link to related strategic bets and GTM strategies
   • Assumptions to

     context/assumptions/registry.md

3. Link to dependent pricing, GTM, and roadmap decisions