Product-org-os gtm-strategy

Document Intelligence

This skill supports three modes: Create, Update, and Find.

Mode Detection

@path/to/gtm.md

Threshold: ≥85% auto-proceed | 70-84% state assumption | <70% ask user

Mode Behaviors

CREATE: Generate complete new GTM strategy using template below.

UPDATE:

1. Read existing GTM doc (search if path not provided)
2. Preserve unchanged sections exactly
3. Update specific sections (timeline, channels, budget)
4. Show diff summary: "Updated: [sections]. Unchanged: [sections]."

FIND:

1. Search paths below for GTM documents
2. Present results: title, product, launch date, path
3. Ask: "Update one of these, or create new?"

Search Locations for GTM Strategy

• gtm/

• marketing/

• launch/

• strategy/

Gotchas

• Sales motion must match customer buying behavior — don't default to 'enterprise sales' without evidence
• Launch timeline must be realistic — don't compress arbitrary dates without flagging risks
• Never invent conversion rates or CAC/LTV numbers — use industry benchmarks with attribution or [TBD]

Create a comprehensive Go-to-Market (GTM) Strategy for the specified product or feature.

Vision to Value Phase

Phase 3: Strategic Commitments - GTM strategy is a critical commitment that follows Phase 2 decisions.

Prerequisites: Phase 2 complete (positioning, pricing, business case) Outputs used by: Phase 4 (campaigns, sales enablement, launch)

Output Structure

Generate a complete GTM strategy with the following sections:

1. Executive Summary

• Product/feature overview
• Target market
• Positioning summary
• Launch timeline
• Key success metrics

2. Market Analysis & Segmentation

• Total addressable market
• Market segments
• Segment prioritization
• Market trends affecting GTM

3. Target Customer Profiles

Ideal Customer Profile (ICP)

• Company characteristics
• Industry verticals
• Company size
• Technology environment
• Buying triggers

Buyer Personas

For each persona:

• Role and responsibilities
• Goals and challenges
• Decision criteria
• Information sources
• Objections

4. Positioning & Messaging Framework

Positioning Statement

For [target customer] who [need], [product] is a [category] that [key benefit]. Unlike [competitors], we [differentiator].

Key Messages

Value Proposition

• Functional value
• Emotional value
• Economic value

5. Competitive Differentiation

• Key competitors
• Differentiation strategy
• Win themes
• Competitive responses

6. Pricing & Packaging Strategy

• Pricing model
• Price points
• Packaging tiers
• Competitive pricing comparison
• Discount policy

7. Sales Strategy & Motion

• Sales model (self-serve, sales-assisted, enterprise)
• Sales process
• Deal qualification criteria
• Sales cycle expectations
• Territory/segment strategy

8. Marketing Strategy & Channels

9. Partner/Channel Strategy

• Partner types
• Partner value proposition
• Partner program structure
• Channel economics

10. Launch Plan with Timeline

11. Sales Enablement Plan

• Training requirements
• Sales tools needed
• Collateral requirements
• Demo/trial strategy

12. Success Metrics & KPIs

13. Budget & Resources

Instructions

1. Ask about launch timeline if not specified
2. Reference any market or competitive documents provided via @file syntax
3. Ensure positioning is differentiated and defensible
4. Include clear metrics for each phase
5. Save as markdown file
6. Offer to create presentation version using /present