Product-org-os pricing-strategy
'Create pricing strategy document with monetization approach, value metrics, and competitive pricing analysis. Activate when: "pricing strategy", "how should we price", "monetization model",
git clone https://github.com/yohayetsion/product-org-os
T=$(mktemp -d) && git clone --depth=1 https://github.com/yohayetsion/product-org-os "$T" && mkdir -p ~/.claude/skills && cp -r "$T/skills/pricing-strategy" ~/.claude/skills/yohayetsion-product-org-os-pricing-strategy && rm -rf "$T"
skills/pricing-strategy/SKILL.mdDocument Intelligence
This skill supports three modes: Create, Update, and Find.
Mode Detection
| Signal | Mode | Confidence |
|---|---|---|
| "update", "revise", "modify" in input | UPDATE | 100% |
File path provided () | UPDATE | 100% |
| "create", "new", "draft" in input | CREATE | 100% |
| "find", "search", "list pricing" | FIND | 100% |
| "the pricing", "our pricing strategy" | UPDATE | 85% |
| Just product/feature name | CREATE | 60% |
Threshold: ≥85% auto-proceed | 70-84% state assumption | <70% ask user
Mode Behaviors
CREATE: Generate complete new pricing strategy using template below.
UPDATE:
- Read existing pricing doc (search if path not provided)
- Preserve unchanged sections exactly
- Update specific elements (price points, tiers, discounts)
- Show diff summary: "Updated: [sections]. Unchanged: [sections]."
- Note: Financial projections may need recalculation
FIND:
- Search paths below for pricing documents
- Present results: title, product, path, date
- Ask: "Update one of these, or create new?"
Search Locations for Pricing Strategy
pricing/strategy/gtm/business/
Gotchas
- Never fabricate willingness-to-pay data or price sensitivity analysis — use research or [TBD]
- Pricing must consider competitive alternatives — customers always have an alternative (including doing nothing)
- Price changes have irreversible effects on positioning — raising prices is easier than recovering from underpricing
Create a complete Pricing Strategy for the specified product or feature.
Vision to Value Phase
Phase 2: Strategic Decisions - Pricing is a critical commercial decision that must be made before commitment.
Prerequisites: Phase 1 complete (market analysis, competitive landscape), Value proposition clear Outputs used by: Phase 3 (GTM strategy, sales enablement), Business case
Output Structure
Generate a comprehensive pricing strategy with the following sections:
1. Executive Summary
- Pricing model recommendation
- Price point summary
- Expected revenue impact
- Competitive positioning
- Implementation timeline
2. Market & Competitive Analysis
- Market pricing trends
- Competitive pricing landscape
- Price sensitivity analysis
- Willingness to pay research
3. Value Proposition Alignment
- Core value delivered
- Value quantification
- Value-based pricing rationale
- Price-to-value ratio
4. Pricing Model Selection
Model Options Considered
| Model | Pros | Cons | Fit |
|---|---|---|---|
| Per user | [Pros] | [Cons] | High/Med/Low |
| Per usage | [Pros] | [Cons] | High/Med/Low |
| Flat rate | [Pros] | [Cons] | High/Med/Low |
| Tiered | [Pros] | [Cons] | High/Med/Low |
Selected Model
- Model type
- Rationale
- Alignment with customer buying behavior
5. Price Points & Tiers
| Tier | Price | Target Segment | Key Features |
|---|---|---|---|
| [Tier 1] | $X/mo | [Segment] | [Features] |
| [Tier 2] | $X/mo | [Segment] | [Features] |
| [Tier 3] | $X/mo | [Segment] | [Features] |
6. Packaging Strategy
- What's included in each tier
- Feature differentiation
- Upsell paths
- Add-on pricing
7. Discount Policy & Governance
| Discount Type | Maximum | Approval Required | Criteria |
|---|---|---|---|
| Annual prepay | X% | [Level] | [Criteria] |
| Volume | X% | [Level] | [Criteria] |
| Competitive | X% | [Level] | [Criteria] |
| Strategic | X% | [Level] | [Criteria] |
8. Geographic/Segment Variations
| Region/Segment | Price Adjustment | Rationale |
|---|---|---|
| [Region] | +/- X% | [Reason] |
9. Competitive Comparison
| Competitor | Their Price | Our Price | Positioning |
|---|---|---|---|
| [Competitor 1] | $X | $X | Premium/Parity/Value |
10. Financial Impact Analysis
| Scenario | Assumptions | Revenue Impact |
|---|---|---|
| Conservative | [Assumptions] | $X |
| Base case | [Assumptions] | $X |
| Optimistic | [Assumptions] | $X |
11. Implementation Plan
| Phase | Timeline | Activities |
|---|---|---|
| Preparation | [Dates] | [Activities] |
| Rollout | [Dates] | [Activities] |
| Optimization | [Dates] | [Activities] |
12. Monitoring & Adjustment Triggers
| Metric | Threshold | Action |
|---|---|---|
| Win rate | < X% | [Action] |
| Deal size | < $X avg | [Action] |
| Churn | > X% | [Action] |
Instructions
- Ask about target segments and competitive context if not provided
- Reference any market or financial documents provided via @file syntax
- Ensure pricing aligns with value delivered
- Include sensitivity analysis
- Save as markdown file
- Offer to create presentation version using /present